Erik Qualman - Business Since The Social Media Revolution. The Online Marketing Show Episode 129

Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business which made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. He is also the author of Digital Leader: 5 Simple Keys to Success and Influence and What Happens in Vegas, Stays on Youtube.

Erik produced “Social Media Revolution” which is the most watched social media video in the world. 

Erik is in high demand as a speaker and has given keynotes/advised companies such as Facebook, Starbucks, M&M/Mars, Montblanc, TEDx, Polo, Nokia, Google, and more

In this interview I ask Erik for tips on how we gain the edge in business, in this new digital age. Erik reveals…

* How the social media revolution has permanently changed our lives and our businesses

* The 4 steps to selling on social media

* The critical part most companies get wrong when it comes to social media marketing

* How to carry out market research and competitive research on social media

* Why you should consider using a weekly listening report

* Why you have no choice but to make your business very transparent (your customers can now hold you accountable in a very public forum!)

* How one social media user brought a major airline company to its knees after they gave him poor customer service

* Why you should aim to get people participating with your company online

* How to use big data to spot trends and turn it into actionable data

* Why social media equals braggadocian behavior and how you can capitalize

Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business which made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. He is also the author of Digital Leader: 5 Simple Keys to Success and Influence

Erik produced “Social Media Revolution” which is the most watched social media video in the world. 

Erik is in high demand as a speaker and has given keynotes/advised companies such as Facebook, Starbucks, M&M/Mars, Montblanc, TEDx, Polo, Nokia, Google, and more

In this interview I ask Erik for tips on how we gain the edge in business, in this new digital age. Erik reveals…

* How the social media revolution has permanently changed our lives and our businesses

* The 4 steps to selling on social media

* The critical part most companies get wrong when it comes to social media marketing

* How to carry out market research and competitive research on social media

* Why you should consider using a weekly listening report

* Why you have no choice but to make your business very transparent (your customers can now hold you accountable in a very public forum!)

* How one social media user brought a major airline company to its knees after they gave him poor customer service

* Why you should aim to get people participating with your company online

* How to use big data to spot trends and turn it into actionable data

* Why social media equals braggadocian behavior and how you can capitalize

- See more at: http://www.josephbushnell.com/social-media-revolution-erik-qualman/#sthash.rJnpOdPn.dpuf