Jan Zimmerman - Social Media and Web Marketing for Dummies. The Online Marketing Show Episode 125

Jan Zimmerman is the author of Web Marketing for Dummies and co-author of Social Media Marketing All-in-One for Dummies, as well as Marketing on the Internet and a range of other books too.

She is the owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, which provides marketing consulting, web site management, content development, social media marketing and strategic web promotion to businesses of all sizes and types since 1998.

In this interview I question Jan on how we can grow our business using social media marketing and web marketing as outlined in her books. Jan reveals...

* The number one reason every business must be using social media for marketing

* The 3 step plan to form a social media strategy that is cost and time effective

* Why you should prioritize what social media you use rather than try to use them all (and 3 tips on how to decide which social networks are right for your type of business)

* The rule of thumb on how many hours you should be spending on each social media channel per week to get the best ROI

* The story of a man who runs his entire business using Twitter alone?

* A really cool social media analytic tool which is free

* 3 social media dashboards which will save you time

* 6 non-social media essentials for your overall web marketing plan

* The easiest way to determine if your paid online advertising is working

* How to track if inbound phone inquiries or visitors to your store were the result of your web marketing