The Online Marketing Show
John Carlton - How To Become an In Demand, Highly Paid Copywriter. The Online Marketing Show Episode 099

John cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.  Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business.

cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf
Direct download: 20140804-TOMS-099-John_Carlton.mp3
Category:Copywriting -- posted at: 2:00pm PDT