Wed, 11 June 2014
Kevin Hogan - 16 Core Human Desires & Drivers that Shape Behavior. The Online Marketing Show Episode 163
Dr. Kevin Hogan is one the worlds leading teachers of influence & persuasion. He says that the difference between the impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships. Kevin Hogan is the author of several best selling books including… The Psychology of Persuasion:How To Persuade Others To Your Way Of Thinking ,The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!, Covert Persuasion: Psychological Tactics and Tricks to Win the Game & The Secret Language of Business: How to Read Anyone in 3 Seconds or Less In this interview I ask Kevin all about how we can understand what motivates other people & how to influence them accordingly. You will learn cutting-edge skills in this interview that will change the way you communicate forever, including… * How you can persuade people based on what drives them as an individual * How to read people really quickly (You can almost read their mind meaning you know how they might respond in any given situation) * The 16 core human drivers & desires that shape all human behavior * How to subtly influence people using a technique called “Covert hypnosis” * Exactly how to persuade or sell in a face to face situation, on the phone & in print * How to tell what someone is really thinking by watching their body language * How to persuade others by using our non-verbal communication like body language or tone of voice * Why your appearance is essential to persuading others * An easy method to build instant liking & rapport * Why you should be using metaphors & stories for influence * A technique to stop getting resistance from other people |