Sally Hogshead - The 7 Ways to Fascinate Your Market. The Online Marketing Show Episode 169

Sally Hogshead is the author of Fascinate: Your 7 Triggers to Persuasion and Captivation & the brand new follow up book How the World Sees You: Discover Your Highest Value Through the Science of Fascination. In this interview Sally shares the 7 fascination triggers and also how we can discover which of those 7 triggers is strongest in ourselves so that we can use it to our advantage when marketing and communicating.

You can find out how you are most fascinating by taking this personality assessment... http://howtofascinate.com/you and use the code JBushnell. The test is usually$37 but you can take this test for free by using this code until the 25th of July.