The Online Marketing Show
Glenn Livingston - Hyper Responsive Customers. The Online Marketing Show Episode 121

Glenn Livingston is the marketing psychologist many companies brought in to crawl deep inside their prospects’ minds to uncover exactly what they were desperate to buy, to improve profits on existing product lines, AND to minimize advertising risk in new market.

Glenn’s marketing consulting companies have serviced literally dozens of  Fortune 500 companies like AT&T, American Express, Astra Zeneca, Bausch & Lomb, Burger King, Chase Bank, Citibank, Colgate-Palmolive, Grey Advertising, Hallmark, Hunt Wesson, J & J Whirlpool, Exxon, Flagship Banks, Ford Motor Company, General Mills, Gore,J Walter Thompson, Kodak, Kraft, Lipton, M & M Mars, Master Card, Merck, Panasonic, ovartis, Ortho McNeil, P & G, Pfizer, Pharmacia, Pillsbury, Roche, Sara Lee, Unilever, Warner Lambert, Nextel, JJill, and many more.

In this interview Glenn tells us how we can make our website visitors become hyper responsive buyers.

Glenn’s marketing consulting companies have serviced literally dozens of  Fortune 500 companies like AT&T, American Express, Astra Zeneca, Bausch & Lomb, Burger King, Chase Bank, Citibank, Colgate-Palmolive, Grey Advertising, Hallmark, Hunt Wesson, J & J Whirlpool, Exxon, Flagship Banks, Ford Motor Company, General Mills, Gore,J Walter Thompson, Kodak, Kraft, Lipton, M & M Mars, Master Card, Merck, Panasonic, ovartis, Ortho McNeil, P & G, Pfizer, Pharmacia, Pillsbury, Roche, Sara Lee, Unilever, Warner Lambert, Nextel, JJill, and many more - See more at: http://payperclicksearchmarketing.com/about/#sthash.5WnmpacC.dpuf
Glenn’s marketing consulting companies have serviced literally dozens of  Fortune 500 companies like AT&T, American Express, Astra Zeneca, Bausch & Lomb, Burger King, Chase Bank, Citibank, Colgate-Palmolive, Grey Advertising, Hallmark, Hunt Wesson, J & J Whirlpool, Exxon, Flagship Banks, Ford Motor Company, General Mills, Gore,J Walter Thompson, Kodak, Kraft, Lipton, M & M Mars, Master Card, Merck, Panasonic, ovartis, Ortho McNeil, P & G, Pfizer, Pharmacia, Pillsbury, Roche, Sara Lee, Unilever, Warner Lambert, Nextel, JJill, and many more. - See more at: http://payperclicksearchmarketing.com/about/#sthash.5WnmpacC.dpuf
Glenn’s marketing consulting companies have serviced literally dozens of  Fortune 500 companies like AT&T, American Express, Astra Zeneca, Bausch & Lomb, Burger King, Chase Bank, Citibank, Colgate-Palmolive, Grey Advertising, Hallmark, Hunt Wesson, J & J Whirlpool, Exxon, Flagship Banks, Ford Motor Company, General Mills, Gore,J Walter Thompson, Kodak, Kraft, Lipton, M & M Mars, Master Card, Merck, Panasonic, ovartis, Ortho McNeil, P & G, Pfizer, Pharmacia, Pillsbury, Roche, Sara Lee, Unilever, Warner Lambert, Nextel, JJill, and many more. - See more at: http://payperclicksearchmarketing.com/about/#sthash.5WnmpacC.dpuf
Direct download: 20143004-TOMS-121-Glenn_Livingston.mp3
Category:Marketing -- posted at: 2:00pm PDT

John Lee Dumas - Six-Figure a Month Podcasting. The Online Marketing Show Episode 118

 

John Lee Dumas is the founder and host of “Entrepreneur on Fire” a top ranked podcast named “best in iTunes 2013”. John interviews today’s most inspiring and successful entrepreneurs 7 days a week and has been featured in both Time and Inc magazine. He is the founder of “Podcasters Paradise” a community where podcasters can create, grow and monetize their podcast. “Entrepreneur on Fire” generates over 450,000 unique downloads a month with past guests such as Seth Godin, Tim Ferris, Barbara Corcoran, Gary Vaynerchuck and Guy Kawasaki. Recaps of the 500 plus episodes and much more can be found over at eofire.com. John is currently generating over $100,000 each month because of his podcast and in this episode he shares with us how does it.

Direct download: 20142704-TOMS-118-John_Lee_Dumas2.mp3
Category:Podcasts -- posted at: 2:00pm PDT

Viv Craske - Facebook Marketing Funnels. The Online Marketing Show Episode 116

Viv Craske is the owner over at Digital Marketing Blueprint – a Facebook Marketing agency specializing in helping Digital and technology companies , B2B Professional services, Internet marketers and Personality brands with Facebook marketing strategies, advertising, branding, list building and engagement.

He helps cutting edge companies on the interface of technology and helps people build a community of addicted fans from Facebook that are changing their businesses & increasing their profits.

In this interview I ask Viv how to really make money using Facebook, Viv reveals…

* Why traditional marketing methods & print publications just aren’t as effective since the rise of social media

* Why Viv believes Facebook is currently the best social network to make money with & will be for a long time to come

* Why 80% of all time spent on Facebook marketing strategies is wasted & doesn’t bring returns

* How to use Facebook to grow your email marketing list

* Why Viv believes you don’t even need a website anymore because of Facebook

* How to cut the costs of your Facebook adverts by almost half

* Why Viv thinks you shouldn’t go for the “Like” (And what you should be doing instead)

* The 6 steps of a Facebook marketing funnel

* How to find super targeted prospects using Facebook

* 7 ways to get free traffic to your Facebook page

* The 1 big difference between those who succeed & fail with Facebook marketing

Direct download: 20142504-TOMS-116-Viv_Craske.mp3
Category:Facebook Marketing -- posted at: 2:00pm PDT

Brad Gosse - How to Create & Sell Large Volumes of Your Own Info Products. The Online Marketing Show Episode 114

Brad Gosse has over 15 years experience of marketing online in many different niches. He is the author of the popular new book “Chronic Marketer: Confessions Of A Half-Baked (But Highly Paid) Internet Marketer”. He is also the creator of many top selling info products in this interview we are talking all about how you can create info products & then sell them by the bucket load.

Info products come in all different shapes & sizes. You just take your knowledge & package it a way that others can learn & benefit from. They include books, ebooks, podcasts or video training which can sell for hundreds of dollars. Then there is the stuff you can charge thousands of dollars for like done for you services & high end consultancy. If you would like to know how to make a lot of money simply by selling what you already know then you have to listen to this interview.

In this Interview Brad reveals…

* How to add far more increased value to your info products so people will happily pay you more for them

* Why there will always be huge need for you to create info products regardless of how much info is already out there on the internet for free

* How to create info products easily & quickly

* How to sell low priced products online in large quantities

* 3 places you can get cheap targeted traffic to sell your products

* The formula to using webinars to sell your info products (And the best type of product to sell on webinars)

* How Brad sells high ticket items of up to $30,000

* The exact process to turn your self published book in an amazon bestseller

* A sneaky trick to make your book go viral on FaceBook

Direct download: 20142304-TOMS-114-Brad_Gosse.mp3
Category:Info Products -- posted at: 2:00pm PDT

Joanna Wiebe - The Quick & Dirty Guide to Copyhacking. The Online Marketing Show Episode 112

Joanna Wiebe is a great copywriter who blogs over at copyhackers.com. She is the author of several copywriting and conversion eBooks and courses too.

Direct download: 20142104-TOMS-112-Joanna_Wiebe.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Daven Michaels - Get Your Life Back by Hiring a Virtual Assistant! The Online Marketing Show Episode 110

Daven Michaels is the COO of 123 employee, an outsourcing centre over in the Philippines that has over 350 virtual agents & they are currently building another centre which will which bring their entire number of virtual assistants to over 700! He speaks all over the World on the topic of outsourcing overseas & is the Author of the book ‘Outsource This’ “Your Complete Resource to the World of Global Outsourcing”.

He has become an advocate for the Small Business owner by helping them be able to claim back their valuable time & help them cut down on costs

In this Interview I ask him my most burning questions about outsourcing & raise a few objections too. Listen to the interview to see how he responded & why he believes outsourcing is the best thing you can possibly do to take your business to the next level.

Here is the link to the free bonuses which Daven talked about at the end of the call, where you can grab his 5 Part List Building Video Series, the Outsource This Audio CD & The Outsourcing Blueprint

get123uk.com

Direct download: 20141904-TOMS-110-Daven_Michaels.mp3
Category:Outsourcing -- posted at: 2:00pm PDT

Ryan Holiday - Confessions of an Online Media Manipulator. The Online Marketing Show Episode 108

Ryan Holiday is a marketing, media, PR and advertsing expert and the author of 3 books... Trust me I'm Lying: Confessions of a Media Manipulator, Growth Hacker Marketing and The Obstacle is the Way.

Direct download: 20141704-TOMS-108-Ryan_Holiday.mp3
Category:PR -- posted at: 2:00pm PDT

Matthew Peters - How to Create Professional Looking Video with Nothing but a Smart Phone. The Online Marketing Show Episode 106

Matthew Peters is the creator of the “SmartPhone Video Producer” and "Expert Video Empire" programs.

He helps people to record pro looking video using nothing but their iPhone or Android phone. In this interview he reveals…

* The must have iPhone apps & tools to create amazing looking videos

* The equipment you need to create your own film studio at home

* How to save hours of time editing & uploading your videos

* How to get crystal clear sound quality

* How to present so your video flows perfectly without having to shell out for an expensive teleprompter

* And much more.

Direct download: 20141504-TOMS-106-Matthew_Peters.mp3
Category:Video Marketing -- posted at: 2:00pm PDT

Don Mahoney - From Cabinet Maker to Six Figure Copywriter. The Online Marketing Show Episode 104

Don Mahoney is one of the co-founders of AWAI, the worlds leading copywriting training company. In this interview Don tells us what it takes to be a successful copywriter.

Direct download: 20141304-TOMS-104-Don_Mahoney.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Carrie Wilkerson - Transitioning from the 9-5 to Working from Home. The Online Marketing Show Episode 102

Carrie Wilkerson is the author of the barefoot executive.

Direct download: 20141104-TOMS-102-Carrie_Wilkerson.mp3
Category:Working from Home -- posted at: 2:00pm PDT

The Very Best of the First One Hundred Episodes of The Online Marketing Show. The Online Marketing Show Episode 100

In this episode I share some of my favourite nuggets of wisdom from our guests during the first 100 episodes. Enjoy!

Direct download: 20140904-TOMS-100-100th_Episode.mp3
Category:Marketing -- posted at: 2:00pm PDT

John Carlton - How To Become an In Demand, Highly Paid Copywriter. The Online Marketing Show Episode 099

John cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.  Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business.

cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf

John Carlton cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.

Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business. John reveals…

* What it takes to be a successful copywriter

* John’s “stocking the desk” technique to help you get in the mood to write

* How what you wear can actually affect how well you write copy?

* Whether you should you hand write or type your copy?

* The direct response formula you should use instead of a traditional USP

* How to come up with a strong yet believable hook

* The major difference between a rookie writer and a professional writer

* Why 50% of marketers need to grow up!

* Coming up with the big promise that turns your market on!

* How to uncover all the features and benefits of whatever you are selling

* How write the perfect bullet

* The “greased slide” method that makes it almost impossible for someone to stop reading your ad

* Should newbie copywriters go the single step or multi-step sale?

* What kind of money a top copywriter can make

- See more at: http://www.josephbushnell.com/john-carlton-interview/#sthash.m6WWKR2J.dpuf
Direct download: 20140804-TOMS-099-John_Carlton.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Sanyika Calloway Boyce - How to Get TV Publicity for Your Business. The Online Marketing Show Episode 098

Sanyika Calloway Boyce helps people to get on TV so they can get massive awareness and exposure for their business as well as increased credibility and authority.

Direct download: 20140704-TOMS-098-Sanyika_Calloway_Boyce.mp3
Category:Television -- posted at: 2:00pm PDT

Drayton Bird - Direct Marketing Advice from the UK’s #1 Copywriter. The Online Marketing Show Episode 097

Drayton Bird has been named by the chartered institute of marketing as one of 50 living individuals who have shaped today’s marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt.

Drayton is best-known as a direct marketing expert but has also worked in Advertising, Public Relations, Research and Telemarketing, Franchising and Experiential Marketing.

Advertising legend David Ogilvy said he “knows more about direct marketing than anyone else in the world” and that his speeches are “both educational and hilariously funny.”

Since he entered advertising in 1958, Drayton Bird has worked in 51 countries with many great brands. These include American Express, for whom he created a special marketing course for senior executives, British Airways, Cisco, Deutsche Post, Ford, Hargreaves Lansdown, IBM, McKinsey, Microsoft, Nestle, The Prudential, Philips, Procter & Gamble, Toyota, Unilever, Virgin and Visa.

His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world.

Drayton says a good copywriter has a license to print money, so in this interview I ask him for tips on how to write great copy & succeed in direct marketing. He reveals…

* How branding differs from direct marketing

* Why even smalls businesses should build a brand

* Where to find mailing lists to rent

* Why you must have your own database or go broke

* How often we should be communicating with our database

* How long your copy should be

* The key to getting people reading & responding to your offer

* Why writing adverts in an editorial style can increase sales by up to 125%

* The style of copy that works better than anything else

* The reason why most people fail at marketing

* Why you need to give people the time & money to get results

Direct download: 20140604-TOMS-097-Drayton_Bird.mp3
Category:Direct Marketing -- posted at: 2:00pm PDT

Patrick Powers - Crucial Advice for the First Time Entrepreneur. The Online Marketing Show Episode 096

Patrick Powers is one of Europe’s most prolific authors and trainers on the subjects of marketing, entrepreneurship and success. He is the author of Turn Your Contacts into Cash and Only Suckers Settle for Less than Rich. He runs the Entrepreneurs in London meet up group, the largest of it's kind in Europe. In this interview Patrick gives some fantastic advice for new entrepreneurs.

Direct download: 20140504-TOMS-096-Patrick_Powers.mp3
Category:Entrepreneurship -- posted at: 2:00pm PDT

Tina Forsyth - Escaping The Entrepreneurs Trap. The Online Marketing Show Episode 094

Tina Forsyth is a business leverage expert, the author of The Entrepreneurs Trap and creator of the Automate Your Growth Formula. Tina helps entrepreneurs to leverage revenue streams, establish key systems and build virtual teams to help your business thrive and that's the topic of this episode. Get Tina's free gift "How to cut your to-do-list in half" here http://www.automateyourgrowth.com/bushnell

Direct download: 20140304-TOMS-094-Tina_Forsyth.mp3
Category:Business Growth -- posted at: 2:00pm PDT

Michael Port - How to Get Booked Solid. The Online Marketing Show Episode 092

According to the average number of Google searches, Michael Port is the 5th most popular business coach in the world. This is because his mission is to rally you to think bigger about who you are & what you offer the world. He is the guy you call when you are tired of thinking small!

Michael is the author of 4 books – Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto.

In this interview I ask Michael about his first book, Book yourself solid. This is the first of his books that I read & it made a huge difference in my business. I wanted to share this with my readers so they too can know how to “Get booked Solid” & in this interview Michael tells us how.

You can find out more about Michael over at his website http://www.michaelport.com I highly recommend that you check it out, Michael is very generous with the info he gives & there is a boatload of useful content on his website.

Direct download: 20140104-TOMS-092-Michael_Port.mp3
Category:Marketing -- posted at: 2:00pm PDT

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