The Online Marketing Show
Ian Brodie - Email Persuasion Formula. The Online Marketing Show Episode 176

Ian Brodie is the author of "Email Persuasion". In this episode Ian shares with us how to win clients through email marketing.

Direct download: 20142506-TOMS-176-Ian_Brodie.mp3
Category:Email Marketing -- posted at: 2:02pm PDT

John Jonas - Replace Yourself by Outsourcing to the Philippines. The Online Marketing Show Episode 174

John Jonas is the creator of onlinejobs.ph the worlds biggest marketplace for outsourcing to the Philippines. In this episode John shares how we can get lots of work done for an amazing price by using this method so that you can work on the business whilst someone else works in the business.

Direct download: 20142206-TOMS-174-John_Jonas.mp3
Category:Outsourcing -- posted at: 2:00pm PDT

Jessica Rhodes - Interview Connections: Getting Expert Interviews & Being Interviewed. The Online Marketing Show Episode 172

Jessica Rhodes is the creator of interviewconnections.com the service which helps people to find great guests for their podcast or to be featured as an expert on other peoples podcasts. In this interview Jessica shares how we can build an audience though podcast interviews.

Direct download: 20142006-TOMS-172-Jessica_Rhodes.mp3
Category:Podcasts -- posted at: 2:00pm PDT

Larry Winget - No Nonsense Business Advice. The Online Marketing Show Episode 170

Larry Winget is known as the pitbull of self development. He is the author of many books including... You're broke because you want to be, Grow a Pair, Shut up, stop whining and get a life, It's called work for a reason and many more. In this interview Larry gives some no nonsense advice to how we can can improve our business, finances and life.

Direct download: 20141806-TOMS-170-Larry_Winget.mp3
Category:Success -- posted at: 2:00pm PDT

Sally Hogshead - The 7 Ways to Fascinate Your Market. The Online Marketing Show Episode 169

Sally Hogshead is the author of Fascinate: Your 7 Triggers to Persuasion and Captivation & the brand new follow up book How the World Sees You: Discover Your Highest Value Through the Science of Fascination. In this interview Sally shares the 7 fascination triggers and also how we can discover which of those 7 triggers is strongest in ourselves so that we can use it to our advantage when marketing and communicating.

You can find out how you are most fascinating by taking this personality assessment... http://howtofascinate.com/you and use the code JBushnell. The test is usually$37 but you can take this test for free by using this code until the 25th of July.

Direct download: 20141706-TOMS-169-Sally_Hogshead.mp3
Category:Marketing -- posted at: 2:00pm PDT

Brian Kurtz - Lessons Learned from Sending 1.3 Billion Pieces of Direct Mail. The Online Marketing Show Episode 167

Brian Kurtz is the Executive VP at BoardRoom Inc. His direct response career has spanned over 33 years during that time he is responsible for having sent over 1.3 billion pieces of direct mail that generated hundreds of millions of dollars. In this interview Brian shares how we can use direct mail and online marketing together to get new customers and sales and also tells us about his upcoming event "The Titans of Direct Response", where Brian has gathered together perhaps the best line up of direct response marketers ever assembled under the same roof.

Direct download: 20141506-TOMS-167-Brian_Kurtz.mp3
Category:Direct Marketing -- posted at: 2:00pm PDT

Tommie Powers - YouTube Ads: An Untapped Traffic Source. The Online Marketing Show Episode 165

Tommie Powers is known as the traffic and conversion scientist. He is also the creator of Video Ads Academy, the ulitmate guide to driving traffic with video. In this interview Tommie shares how we can get cheap, targeted clicks using YouTube ads.

Direct download: 20141306-TOMS-165-Tommie_Powers1.mp3
Category:Online Advertising -- posted at: 2:00pm PDT

Kevin Hogan - 16 Core Human Desires & Drivers that Shape Behavior. The Online Marketing Show Episode 163

Dr. Kevin Hogan is one the worlds leading teachers of influence & persuasion. He says that the difference between the impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.

Kevin Hogan is the author of several best selling books including… The Psychology of Persuasion:How To Persuade Others To Your Way Of Thinking ,The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!,  Covert Persuasion: Psychological Tactics and Tricks to Win the Game & The Secret Language of Business: How to Read Anyone in 3 Seconds or Less

In this interview I ask Kevin all about how we can understand what motivates other people & how to influence them accordingly. You will learn cutting-edge skills in this interview that will change the way you communicate forever, including…

* How you can persuade people based on what drives them as an individual

* How to read people really quickly (You can almost read their mind meaning you know how they might  respond in any given situation)

* The 16 core human drivers & desires that shape all human behavior

* How to subtly influence people using a technique called “Covert hypnosis

* Exactly how to persuade or sell in a face to face situation, on the phone & in print

* How to tell what someone is really thinking by watching their body language

* How to persuade others by using our non-verbal communication like body language or tone of voice

* Why your appearance is essential to persuading others

* An easy method to build instant liking & rapport

* Why you should be using metaphors & stories for influence

* A technique to stop getting resistance from other people

Direct download: 20141106-TOMS-163-Kevin_Hogan.mp3
Category:Persuasion -- posted at: 2:00pm PDT

Danny Iny - Audience Building & Engagement Marketing. The Online Marketing Show Episode 162

Danny Iny is the CEO of firepole marketing, the author of "Engagement from Scratch" and "Naked Marketing". He also runs the podcast "Connect, Engage, Inspire". In this interview Danny shares how to build an online audience and how to keep them engaged...

Direct download: 20141006-TOMS-162-Danny_Iny.mp3
Category:Marketing -- posted at: 2:00pm PDT

Neville Medhora - How to Stop Boring Everyone with Your Marketing. The Online Marketing Show Episode 160

Neville Medhora is a master of controversial/fun copywriting and marketing. Using educational copy he is able to keep readers riveted all the way through his emails and sales letters.

In this interview I ask Neville how we can find our own voice and style of marketing  that keeps our readers glued to our marketing pieces...

Direct download: 20140806-TOMS-160-Neville_Medhora.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Lon Safko - Commandments from the Social Media Bible. The Online Marketing Show Episode 158

Lon Safko is a Social Media Strategist who speaks and consults with Fortune 2000 companies across America. He is the author of the books "The Social Media Bible" and "The Fusion Marketing Bible".

When I read Lon's first book "The social media marketing bible" I knew I had to share his information with you because there really isn't anything this guy doesn't know about using social media for business.

In this interview Lon reveals...

* What Social Media actually is (This answer may surprise you, it's not just about Facebook and Twitter, it's far bigger than that)

* Why small businesses should be really excited about Social Media

* The 5 steps to Social Media success

* The 3 types of social media which are essential to be using and will contribute to 90% of your social media success

* How you can see an 400% increase in conversions by using Fusion Marketing

* A story about how one video with 5 million views in 24 hours, can bring even the biggest companies to their knees

* The life cycle of a Social Networking user

* 2 reasons why you have to be blogging

* Why you should use live casting, vlogging and Google hangouts to connect with people on a deeper level

* Why Facebook kicked MySpace's butt

* Why Pinterest grew so fast

* The future of Google Plus?

* And more. Just click the play button below to listen in. If you enjoy it, please share it with your friends!

Click Here to Visit Lon's website

Direct download: 20140606-TOMS-158-Lon_Safko.mp3
Category:Social Media -- posted at: 2:00pm PDT

Shawn Collins - Affiliate Marketing Profits. The Online Marketing Show Episode 157

Shawn Collins is the founder of the world's biggest affiliate marketing event "Affiliate Summit". In this interview he gives us tips for succeeding with affiliate marketing from the perspective of an affiliate and that of someone running an affiliate program.

Direct download: 20140506-TOMS-157-Shawn_Collins.mp3
Category:Affiliate Marketing -- posted at: 2:00pm PDT

Carol Dodsley - Google Hangouts for Business. The Online Marketing Show Episode 154

Carol Dodsley is an expert on using Google Hangouts and Google Plus for business and marketing. In this episode she shares with us how we can succeed with Google Hangouts.

Direct download: 20140206-TOMS-154-Carol_Dodsley.mp3
Category:Google Hangouts -- posted at: 2:00pm PDT

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