The Online Marketing Show
Brad Smart - Hiring A-Players Using Topgrading. The Online Marketing Show Episode 188

Brad Smart who is the author of Topgrading. Go to topgrading.com to find out more.Topgrading is widely considered to be the most effective methodology for hiring the best talent to work for your company and is used by fortune 500’s, small businesses and non profits alike and in this episode Brad shares how we can use the Topgrading interview process to hire only the very best people the people he calls A-players, and to get the very best out of them and to keep them doing their best work for you for long term.

NOTE: There is an echo in the middle third of the interview which reduces the quality of the audio. You can still hear what is being said but I would highly recommend reading the transcipt on my blog so that you don't miss anything.

Direct download: 20143007-TOMS-188-Brad_Smart.mp3
Category:Hiring -- posted at: 2:00pm PDT

Chris Savage - Supercharge Your Videos with Wistia. The Online Marketing Show Episode 187

Today’s special guest is Chris Savage and he is a co-founder of Wistia. Got to wistia.com to find out more. Wistia is the video hosting platform built specifically for marketers and business people, many of the world’s best marketers swear by it, and today Chris is going to be sharing exactly how we can use Wistia to get far better results with our video marketing.

Direct download: 20142807-TOMS-187-Chris_Savage.mp3
Category:Video Marketing -- posted at: 2:00pm PDT

Steven Kotler: Getting into Flow for Ultimate Performance. The Online Marketing Show Episode 186

Steven Kotler is the author several books including The Rise of Superman:Decoding the science of ultimate human performance. In this book Steven explores the concept of Flow, the state we are in when we perform at our absolute best, and in this interview Steven discusses how we as entrepreneurs can get into flow so that we can perform at our maximum level.

Direct download: 20142507-TOMS-186-Steven_Kotler.mp3
Category:Mindset -- posted at: 2:00pm PDT

Jon Buscall - Getting Creative with Your Marketing. The Online Marketing Show Episode 185

John Buscall is the owner of jontusmedia.com, a digital marketing agency with a special talent for creativity and strategy. In this interview John shares...

  • Why marketing is a commitment not a campaign
  • How to come up with creative marketing ideas that really stand out
  • Why you don’t always need to have a totally original ideas when getting creative
  • How to inject creativity into your brand and into your online content
  • How to figure out what your online marketing strategy should be
  • 2 of his favorite online marketing tools
  • And much more

Direct download: 20142207-TOMS-185-Jon_Buscall.mp3
Category:Marketing -- posted at: 2:00pm PDT

Izabela Russell - Podcasting for Business. The Online Marketing Show Episode 184

Izabela Russell works with some of the worlds top podcasters to help their podcasts sound great, in this episode Izabela shares...


  • Why podcasting is a great way of getting new clients
  • How to make great intro’s, outro’s, jingles, promo’s
  • How to prepare your own voice so that it sounds great when recording
  • And more!
Direct download: 20142007-TOMS-184-Izabela_Russel.mp3
Category:Podcasts -- posted at: 2:00pm PDT

Jules Watkins - How to Shoot High Quality Online Video on a Budget. The Online Marketing Show Episode 183

Jules watkins is th guy behind the video hero brand. He teaches business owners how to create amazing looking video that sells. In this episode Jules shares...

  • 3 tips for getting great quality iphone videos
  • A cool iphone accessory that will make your videos look super professional
  • The easiest tools for editing your videos
  • How to devise a video strategy so that you can build your list or sell
  • And much more.
Direct download: 20141707-TOMS-183-Jules_Watkins.mp3
Category:Video Marketing -- posted at: 2:00pm PDT

Gauher Chaudhry - 6 Ways to Get Predictable, Controllable & Scalable Traffic. The Online Marketing Show Episode 182

Gauher Chaudhry is one of the pioneers of traffic driving. In fact he so influencial, he coined the term PPV (any traffic freaks will know that's kind of a big deal!) In this episode Gauher shares some of his best traffic advice and give us 6 ways that we can get targeted traffic... PPC, media buys, PPV, PPT, native ads and mobile traffic.

Direct download: 20141507-TOMS-182-Gauher_Chaudhry.mp3
Category:Traffic -- posted at: 2:00pm PDT

Ilan & Guy Ferdman - Achieving Mastery and Peak Performance. The Online Marketing Show Episode 181

Ilan & Guy Ferdman are the co-founders of Satori Prime and the Performance Enhancing Podcast. They help people to reach business success by teaching a blend of personal development as well as practical business and marketing strategies. In this episode they share how we can become a high performer and attain mastery in our field.

Direct download: 20141207-TOMS-181-Ilan_and_Guy_Ferdman.mp3
Category:Success -- posted at: 2:00pm PDT

Steve Gordon - How to Get Referrals. The Online Marketing Show Episode 180

Steve Gordon is the author of the new book “Unstoppable Referrals”. Go to unstoppableceo.net to find out more.

In this interview we are discussing how you can get more way more referrals including...

  • How Steve grew his business 10x using referrals
  • Why studies unanimously agree that referrals are the best way to get new business
  • Why business owners find it uncomfortable to ask for referrals and how to easily overcome it
  • How to make it easy for your happy clients to refer people to you
  • The “reverse prospecting” technique to get inside the network of your clients or contacts
  • The “Johnny Carson” method which will make your prospects actually look forward to your follow up messages
  • And much more!

Direct download: 20141007-TOMS-180-Steve_Gordon.mp3
Category:Referrals -- posted at: 2:00pm PDT

Mindy McHorse - The Copywriting Process. The Online Marketing Show Episode 179

Mindy McHorse who is an awesome copywriter. Go to MTM copywriting to find out more about her.

In this episode we will be discussing the copywriting process and how to improve our copywriting. Mindy will be sharing…

  • 2 ways to overcome writers block
  • An easy method for adopting the perfect tone or voice in your writing
  • 2 tips for editing so that you can make every single word of your copy count
  • 9 top copywriters/copywriting organizations that you should be learning copywriting from
  • All this and much more!

 

Direct download: 20140707-TOMS-179-Mindy_McHorse.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Bryan Eisenberg - The Architecture of Online Persuasion. The Online Marketing Show Episode 178

Bryan Eisenberg is the author of several marketing books including "Waiting for your cat to bark", "Call to action", Always be testing" and "Persuasive online copywriting". In this episode Bryan shares with us his famous concept of persuasion architecture and how we can increase our online sales by using it.

Direct download: 20140307-TOMS-178-Bryan_Eisenberg1.mp3
Category:Marketing -- posted at: 2:00pm PDT

Travis Ketchum - Explode Your List with Contest Domination. The Online Marketing Show Episode 177

Travis Ketchum is the creator of Contest Domination, my personal favourite contest platform. In this episode Travis shares how we can put our list building on steroids by using contests!

Direct download: 20140207-TOMS-177-Travis_Ketchum.mp3
Category:List Building -- posted at: 2:00pm PDT

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