Tue, 5 November 2013
Jim Palmer - Newsletters: The Most Effective Client Retention Tool. The Online Marketing Show Episode 007
Newsletter marketing is one of the best possible ways to increase the life time value of a customer. Many online marketers ignore it because it's not "online" but you should still have "offline newsletters" as part of your overall marketing mix, to assist your online stuff. In this episode I interview Jim Palmer (The Newsletter Guru) on how we can profit with newsletter marketing. |