Today’s special guest is Barry Schwartz, go to rustybrick.com to find out more.

Barry has a lot of experience in SEO, he’s a contributor over at both search engine roundtable and search engine land and in this interview we are discussing the state of search engine optimization in 2014. SEO is a moving target, what worked a year ago, could get you penalized now so in this episode Barry will be sharing latest tips to stay in googles good books and make sure we can don’t find ourselves in any trouble with so that they continue to send us lots and lots of search traffic!

Mo Mastafa is an internet marketing consultant from Cardiff, Wales and the author of the book "Getting found Fast". He specializes in SEO and helps business owners and web masters to get to the top of Google.

In this interview Mo reveals step by step how we can can climb the rankings and make our way to the top of Google, Bing, Yahoo or another search engine for our chosen keywords so that we can get huge amounts of qualified traffic

Click the play button below to listen to the "How to get to the top of Google" interview...

Click here to get your hands on Mo's Free SEO report "The 7 Deadly SEO Mistakes"

Below is a little taste of what was covered in our "How to get to the top of Google" interview. For the full interview, click the play button above right now...

Q. What is SEO and why is so important?

A. SEO is the process of optimising your pages to help them get found in the major search engines, it's how to get to the top of Google, Yahoo & Bing.

SEO also involves things that take place off your website, such as building quality backlinks that will further push your web pages up in the rankings and allow you to get free search engine traffic.

Q. How do we go about finding the right keywords to use?

A. This process is known as keyword research.

To get to the top of Google, you have to decide which keywords you want to get to the top of Google for, right? There are a range of tools that you can use to help find great keywords for your website. One such tool is the Google Keyword Tool. It’s a free tool and it’ll show you exactly how many people search for a particular keyword to do with your business each month.

A more advanced SEO tool that you can use is Market Samurai.

This is a paid tool that will let you see a lot more data relating to your keywords, such as how many competitors they have. This is really important because one of the biggest reasons businesses fail to get traffic from the search engines is that they optimise their web sites for keywords that are just too competitive.

Market Samurai will also allow you to track your rankings in the search results, which is another reason why you may want to invest in a paid SEO tool.

Q. How do we optimise our web pages for a particular keyword?

There are many places that search engines will look, when they try to figure out what keyword you are trying to rank for. One of the most important places to put your keyword is your page title. This is what shows up in the search engine results and is also the part that shows up at the top of your website browser window.

Another great place to put your keyword is in your page URL. For example, if you are looking to rank for the keyword “internet marketing consultant”, you may want to name your page www.yourwebsite.com/internet-marketing-consultant.html

Also try to use LSI keywords (Latent Semantic Indexing).  LSI basically means keywords that relate to your main keyword, such as “internet marketing expert” or “online mentor”.

A great way to find LSI keywords is to do a search in Google for your main keyword, and then scroll down to the bottom of the page and look for “related keywords”. You’ll find them there.

Using LSI keywords as part of your page content will also allow you to get to the top of Google for keywords besides your main keyword meaning even more traffic. And you’ll be able to see this happening when you look at your Google Analytics stats.

Also, getting other people to put your keyword in the link text (aka anchor text) back to your website can improve your rankings.

Q. What are long tail keywords?

Most people think long tail means the length of the keyword phrase, when in reality it has a lot more to do with the volume of searches a keyword gets.

Basically, long tail keywords are keywords that get very low search volumes, but they are often a lot easier to rank for in the search engines simply because there aren’t as many people trying to optimise their websites for them.

If you want to learn more about the long tail, I recommend you read the book “The long Tail” by Chris Anderson.

Q. How do we optimise our website without needing technical skills?

There are many ways to optimise your website.

If you’ve had your website built by a third party, you can usually ask your web designer to do the SEO changes for you. Alternatively you can outsource it to a web developer or programmer on websites like elance.com or freelancer.com.

If you have a CMS (Content Management System) built into your website, you should be able to optimise your web pages yourself, simply by filling in the SEO related tabs.

And if you happen to be using a Wordpress.org blog, there are many great free plug-ins that you can use to help you get to the top of Google by optimising your pages, such as the “All in One SEO” plug-in or the “Yoast SEO” plug-in.

What else Do We Discuss?

There’s lots more that we discuss in our content packed "How to get to the top of Google" interview...

We also talk about importance of backlinks and whether quality or quantity is more important.

We also discuss a ton of different ways for you to get backlinks from different websites, and even how to get others to build backlinks for you!

You’ll also learn the difference of nofollow & dofollow backlinks, what they mean and how they work. Mo Mastafa will also give you a simplified definition of what PageRank is and how to go about getting backlinks from high PageRank websites. He also shares a simple, but clever little backlink strategy to get links from websites that will likely have high PageRank in the future!

He also gives his take on bounce rates and how they affect your website... especially your conversions rates. Finally we give our take on what Google thinks about “the bounce” and some simple ways to lower your bounce rates and increase conversions!

There’s over 30 minutes of SEO goodness packed into this interview, so to hear the full interview and learn lots of cools SEO strategies to help boost your search engine rankings fast, I recommend you listen to the interview now by pressing the play button.