The Online Marketing Show (Social Media)
Lon Safko - Commandments from the Social Media Bible. The Online Marketing Show Episode 158

Lon Safko is a Social Media Strategist who speaks and consults with Fortune 2000 companies across America. He is the author of the books "The Social Media Bible" and "The Fusion Marketing Bible".

When I read Lon's first book "The social media marketing bible" I knew I had to share his information with you because there really isn't anything this guy doesn't know about using social media for business.

In this interview Lon reveals...

* What Social Media actually is (This answer may surprise you, it's not just about Facebook and Twitter, it's far bigger than that)

* Why small businesses should be really excited about Social Media

* The 5 steps to Social Media success

* The 3 types of social media which are essential to be using and will contribute to 90% of your social media success

* How you can see an 400% increase in conversions by using Fusion Marketing

* A story about how one video with 5 million views in 24 hours, can bring even the biggest companies to their knees

* The life cycle of a Social Networking user

* 2 reasons why you have to be blogging

* Why you should use live casting, vlogging and Google hangouts to connect with people on a deeper level

* Why Facebook kicked MySpace's butt

* Why Pinterest grew so fast

* The future of Google Plus?

* And more. Just click the play button below to listen in. If you enjoy it, please share it with your friends!

Click Here to Visit Lon's website

Direct download: 20140606-TOMS-158-Lon_Safko.mp3
Category:Social Media -- posted at: 2:00pm PDT

Erik Qualman - Business Since The Social Media Revolution. The Online Marketing Show Episode 129

Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business which made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. He is also the author of Digital Leader: 5 Simple Keys to Success and Influence and What Happens in Vegas, Stays on Youtube.

Erik produced “Social Media Revolution” which is the most watched social media video in the world. 

Erik is in high demand as a speaker and has given keynotes/advised companies such as Facebook, Starbucks, M&M/Mars, Montblanc, TEDx, Polo, Nokia, Google, and more

In this interview I ask Erik for tips on how we gain the edge in business, in this new digital age. Erik reveals…

* How the social media revolution has permanently changed our lives and our businesses

* The 4 steps to selling on social media

* The critical part most companies get wrong when it comes to social media marketing

* How to carry out market research and competitive research on social media

* Why you should consider using a weekly listening report

* Why you have no choice but to make your business very transparent (your customers can now hold you accountable in a very public forum!)

* How one social media user brought a major airline company to its knees after they gave him poor customer service

* Why you should aim to get people participating with your company online

* How to use big data to spot trends and turn it into actionable data

* Why social media equals braggadocian behavior and how you can capitalize

Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business which made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. He is also the author of Digital Leader: 5 Simple Keys to Success and Influence

Erik produced “Social Media Revolution” which is the most watched social media video in the world. 

Erik is in high demand as a speaker and has given keynotes/advised companies such as Facebook, Starbucks, M&M/Mars, Montblanc, TEDx, Polo, Nokia, Google, and more

In this interview I ask Erik for tips on how we gain the edge in business, in this new digital age. Erik reveals…

* How the social media revolution has permanently changed our lives and our businesses

* The 4 steps to selling on social media

* The critical part most companies get wrong when it comes to social media marketing

* How to carry out market research and competitive research on social media

* Why you should consider using a weekly listening report

* Why you have no choice but to make your business very transparent (your customers can now hold you accountable in a very public forum!)

* How one social media user brought a major airline company to its knees after they gave him poor customer service

* Why you should aim to get people participating with your company online

* How to use big data to spot trends and turn it into actionable data

* Why social media equals braggadocian behavior and how you can capitalize

- See more at: http://www.josephbushnell.com/social-media-revolution-erik-qualman/#sthash.rJnpOdPn.dpuf
Direct download: 20140805-TOMS-129-Erik_Qualman.mp3
Category:Social Media -- posted at: 2:00pm PDT

Jan Zimmerman - Social Media and Web Marketing for Dummies. The Online Marketing Show Episode 125

Jan Zimmerman is the author of Web Marketing for Dummies and co-author of Social Media Marketing All-in-One for Dummies, as well as Marketing on the Internet and a range of other books too.

She is the owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, which provides marketing consulting, web site management, content development, social media marketing and strategic web promotion to businesses of all sizes and types since 1998.

In this interview I question Jan on how we can grow our business using social media marketing and web marketing as outlined in her books. Jan reveals...

* The number one reason every business must be using social media for marketing

* The 3 step plan to form a social media strategy that is cost and time effective

* Why you should prioritize what social media you use rather than try to use them all (and 3 tips on how to decide which social networks are right for your type of business)

* The rule of thumb on how many hours you should be spending on each social media channel per week to get the best ROI

* The story of a man who runs his entire business using Twitter alone?

* A really cool social media analytic tool which is free

* 3 social media dashboards which will save you time

* 6 non-social media essentials for your overall web marketing plan

* The easiest way to determine if your paid online advertising is working

* How to track if inbound phone inquiries or visitors to your store were the result of your web marketing

Direct download: 20140405-TOMS-125-Jan_Zimmerman.mp3
Category:Social Media -- posted at: 2:00pm PDT

Kate Buck Jr - How to make $5,000 per month as a Social Media Manager. The Online Marketing Show Episode 082

Kate Buck Jr is the Founder and CEO of KJB Online, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Digital Marketing as well as consulted with dozens of entrepreneurs, businesses and non-profits. She is the creator of the Let's Get Social in which more than 10,000 social media managers have participated including myself!

Many of Kate’s student are earning $4,000-$5,000 per month or more with their Social Media Management businesses. In this interview I grill Kate on how to get started as a Social Media Manager. Kate reveals…

* How she got her very first client

* Why Social Media Management is one of the most in demand businesses right now

* What specific tasks people will pay a Social Media Manager to take care of

* How to position yourself so that clients are coming to you instead of having to chase them

* The most important piece of proof for any Social Media Manager

* 2 super easy ways to get your first client

* The best place to find new clients without having to spend any money for expensive marketing methods

* 3 ways to build credibility and a reputation as one of the best social media managers around

* How to delight your customers so that they send new business your way!

* How to grow and scale the business as you get lot’s of work in

* How to project manage yourself or your team to make sure all the work gets done

* What kind of money it’s possible for a social media manager to make

* Why Social media management makes for the perfect part time job

Direct download: 20142203-TOMS-082-Kate_Buck_Jnr.mp3
Category:Social Media -- posted at: 2:00pm PDT

Kyle Lacy - Twitter Marketing for Dummies. The Online Marketing Show Episode 078

Kyle Lacy is the author of Twitter Marketing for Dummies, Social Media CRM for Dummies and Brand Yourself. In this episode Kyle shares how we can use Twitter for business.

Direct download: 20141803-TOMS-078-Kyle_Lacey.mp3
Category:Social Media -- posted at: 2:00pm PDT

Dawn McGruer - Getting an ROI on Your Social Media Marketing. The Online Marketing Show Episode 054

Dawn McGruer M IDM AIBA has over 10 years experience in Digital & Social Media Marketing and has built her company, Business Consort – The Premier Networking Forum which hosts over 100 corporate networking events & training courses a year across the UK up to a subscribership of 2 million – Check out Dawn’s recent interview about Social Media For Business Profits filmed by The Telegraph Business Club at www.businessconsort.com.

In addition, Dawn’s courses are all accredited by The Chartered Institute of Marketing plus she also trains ‘The Digital Marketing Diploma’. As well as hosting a variety of speaking engagements in the business world and is regularly sought for comment on social media news stories by the press.”

In this short interview Dawn reveals…

* Why you can compete with the big companies because of Social Media

* How to never cold call again, by using Social Media to warm up your prospects before calling them

* 3 reasons why every business must have a Social presence in 2014

* How to keep your audience totally glued to your updates

* The importance of starting off on the right foot when it comes to relationship marketing

* The formula to calculate how often you should be posting on your social networks

* Dawn’s recommended tool that will help you schedule your posts in advance & measure how engaged your audience truly are

* 3 ninja tips for Facebook, Twitter & LinkedIn

Direct download: 20142202-TOMS-054-Dawn_McGruer.mp3
Category:Social Media -- posted at: 2:00pm PDT

Mitch Joel is the President of Twist Image, one of Canada’s leading digital marketing agencies. He is the author of “The six pixels of separation” which has become one of the most influential books on digital marketing strategy. He is also the author of the soon to be released “Control alt delete“.

Marketing Magazine dubbed Mitch Joel the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He was awarded the highly prestigious Canada’s Top 40 Under 40, and most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

In this interview I ask Mitch about some of the concepts in his book “The six pixels of separation” which can help us execute a digital marketing strategy that get’s results

Direct download: 20131712-TOMS-039-Mitch_Joel.mp3
Category:Social Media -- posted at: 1:30pm PDT

Eileen Brown  is the CEO at Amastra and Author of “Working The Crowd: Social Media Marketing for Business”.  She also writes the Social Business column for ZDNet. She helps companies of many different sizes understand social media for business and develop a successful social media strategy that connects you with your customers, identify influencers, gain advocates and improve the overall perception of your brand online.

Direct download: 20131212-TOMS-036-Eileen_Brown.mp3
Category:Social Media -- posted at: 2:00pm PDT

Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm.Dave is also the author of a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.”

Dave’s company have managed over 250 accounts on Facebook and other social networks, for brands such as Verizon FiOS, 1-800 Flowers.com, Neutrogena, Uno Chicago Grill, The Pampered Chef, and Heineken.

Dave is also the author of a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.”

He is also the author Likeable Business and Likeable Leadership.

Direct download: 20130912-TOMS-033-Dave_Kerpen.mp3
Category:Social Media -- posted at: 1:00pm PDT

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