Lisa Manyon - The New Formula For Writing Copy. The Online Marketing Show Episode 061

Lisa Manyon is an Award Winning Author, Marketing and Copywriting Strategist. She is the co-author of the #1 Best Selling book Success Rituals 2.O –Winning Habits of High-Achieving Women: How she does it and you can too! She is also the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition. She has featured in the world’s largest women’s digital library of role models & mentors and the Write On Creative Blog received a 2011 APEX award for publication excellence.  Lisa offers a complimentary Copywriting Action Plan and publishes Manyon’s Musings a free monthly ezine . For more information visit her website www.WriteOnCreative.com

In this interview Lisa discusses a new copywriting formula that she has created, tried and tested herself. It not only challenges some old copywriting beliefs but could revolutionize the way that people write copy as well. Lisa reveals…

* Why the old saying “Copy is King” is not true anymore

* The copywriting formula that works far better when writing to women than men (Women make 85% of all buying decisions BTW)

* Why the “Problem, Agitate, Solve” formula doesn’t work quite as well as it used to

* What the CSI formula is & why it converts better

* How to close without the “Hard sell”

* The 3 biggest mistakes Lisa sees when people write copy & how to easily avoid them

* 3 shortcuts that will make the copywriting process at least twice as fast