Lorrie Morgan-Ferrero - How to write a Red Hot Sales letter. The Online Marketing Show Episode 064

Lorrie Morgan-Ferrero was pretty much the first woman to make her mark in the male dominated industry of copywriting (Up until then freelance copywriting had been somewhat of a boy’s club) Today there are many female copywriters all over the globe & Lorrie was a big inspiration & pioneer for many of the worlds top female copywriters.

In this interview Lorrie Morgan-Ferrero shares her story & some of her best copywriting tips including….
* Lorries step by step formula for getting more sales than you can handle

* How to ensure what you write actually gets read

* How to build super quick trust & rapport to deepen the relationship between you & your target audience

* Why the made up word “Tarket” will be the difference between a high converting sales letter or one that totally flops

* Her method to easily produce copy even if you hate writing

* Where to swipe (for free) your markets best headlines that other people spent millions of dollars to test & refine

* Lorries weird order of events when it comes to writing copy (It’s so counter intuitive it’s seems back to front)

* The best way to answer the readers objections so their barriers of resistance dissolve immediately

* How to wrap up & close your sales letter so the reader almost can’t help but click the order button