David Deutsch is frequently referred to as one of the top direct response marketing consultants and copywriters in the USA. His copywriting has sold hundreds of millions of dollars worth of his clients’ products and services.

David Deutsch is also the author of “Million Dollar Marketing Secrets” and “Think Inside the Box!” which is a critically acclaimed business creativity book that reveals a revolutionary new way to generate ideas

And that’s the topic of today’s interview. I discuss with David the creativity aspect of copywriting. If you have ever sat down to write copy, you will know that sometimes you don’t know where to begin, what angle to take or how to say it.

Luckily David has created an entire system that can help you come up with ideas “on tap”, just use the system and you’ll come up with fresh ideas.

In this interview we discuss this as it relates to copywriting and marketing although the system can be used in any aspect of your business or even your life

Sally Ormond is a freelance copywriter who helps businesses by producing copy that people want to read and also makes them want to buy. She does this by offering a whole range of copywriting services that include… SEO copywriting, web copy, brochures, emails, newsletters, blogs, reports, white papers, articles, case studies, press releases, scripts and more!

Using these methods she is able to help businesses sell much more than they would otherwise

In this interview I ask Sally for tips on how we can write in a more persuasive way as well going deep into the specific mediums such as web copy, press releases, newsletters, etc.

Traffic expert Jonathan Mizel reveals his top tips for traffic including PPC, PPV, Retargeting and more

Ray Edwards is a self confessed, direct mail junkie. The top gurus (and I do mean the top gurus) have turned to him to write some of their direct marketing pieces. These people include Tony Robbins, Jack Canfield, Mark Victor Hansen, Robert Allen, Frank Kern, Jeff Walker, Rich Schefren, Mark Joyner and a whole bunch of other really huge names in the marketing and personal development fields.

Ray is also a talented speaker and the author of one of my favorite copywriting books “Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy”

Bob Bly is a freelance copywriter who has written copy for hundreds of clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI’s Copywriter of the Year, and ETR’s Lifetime Achievement Award in Marketing. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association.

Bob Bly is the author of more than 70 books including The Complete Idiot’s Guide To Direct Marketing (Alpha Books) and The Copywriter’s Handbook (Henry Holt & Co.)

Business growth and copywriting expert Robert Stover shares his "reverse engineer" formula for having exponential business growth, even if you have been struggling for a long time, there are hidden levers in your business that could lead to a massive breakthrough

Some of the worlds best copywriters are singing the praises of this guy, Kevin Rogers. Kevin went from stand up comic to copywriter, quickly building an esteemed reputation in the copywriting industry. In fact “John Carlton” says he is one of just a tiny handful of people that he would trust enough to write for him.

Kevin is behind some of Clickbanks (and the internet marketing worlds) biggest launches. And the reason they sold like crazy was because Kevin knows exactly how write sales letters, launch sequences and emails that make people want to buy

In this interview I ask Kevin for his best tips on how to write great copy as well as how to avoid some of the biggest mistakes that rookie copywriters make

Mitch Joel is the President of Twist Image, one of Canada’s leading digital marketing agencies. He is the author of “The six pixels of separation” which has become one of the most influential books on digital marketing strategy. He is also the author of the soon to be released “Control alt delete“.

Marketing Magazine dubbed Mitch Joel the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He was awarded the highly prestigious Canada’s Top 40 Under 40, and most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

In this interview I ask Mitch about some of the concepts in his book “The six pixels of separation” which can help us execute a digital marketing strategy that get’s results

Vin Montello is a TV script writer turned copywriter. He used to write for the hit kids show “The Rugrats” & many other popular shows. A few years ago Vin left Hollywood behind to go into marketing but he took his writing skills with him to create his own unique style of copywriting & emotional marketing that sells like crazy.

In this interview we dive deep into the human psyche. We discuss how selling to peoples emotions & to their human nature can help us make far more sales

There is no trickery or anything unethical involved. This is about connecting with your reader in a way that resonates with them.

Richard Bayan is the author of the hugely popular books copywriting and marketing reference books “Words that sell” and “More words that sell”. Copywriting legend Dan S. Kennedy has said that the book “Words that sell” is the most important, frequently used reference book a copywriter will ever own.

In this interview I ask Richard for specific examples of how to find the most suitable words that will have the most impact when someone reads our sales message.

Eileen Brown  is the CEO at Amastra and Author of “Working The Crowd: Social Media Marketing for Business”.  She also writes the Social Business column for ZDNet. She helps companies of many different sizes understand social media for business and develop a successful social media strategy that connects you with your customers, identify influencers, gain advocates and improve the overall perception of your brand online.

Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm.Dave is also the author of a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.”

Dave’s company have managed over 250 accounts on Facebook and other social networks, for brands such as Verizon FiOS, 1-800 Flowers.com, Neutrogena, Uno Chicago Grill, The Pampered Chef, and Heineken.

Dave is also the author of a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.”

He is also the author Likeable Business and Likeable Leadership.

Michel Fortin is the “Roger Bannister” of web copywriting. He wrote the copy for a John Reese product that was the first to sell 1 million dollars worth in one day. Not a bad accomplishment for any copywriters CV.

In this interview Michel reveals…

* The 3 laws of human nature and the 3 P’s of copywriting

* The OATH formula that will tell you exactly what your market thinks about your product (and therefore how to sell to them)

* The UPWORDS formula that will help you to connect with your reader

* The FORCEPS formula that will help you demonstrate overwhelming proof to your reader (even the most hard-nosed skeptic will have no choice but to believe you)

* The 3 deadly C’s of copywriting. You want to avoid these 3 mistakes at all costs

And more!

Jack Trout is the founder of Trout and Partners Ltd, one of the worlds leading marketing consulting firms. Jack is regarded as one of marketing’s foremost authors and thought leaders too.

He is the author and co-author of many popular books including…  Positioning: The Battle for Your Mind, Differentiate or Die: Survival in Our Era of Killer Competition, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, REPOSITIONING: Marketing in an Era of Competition, Change and Crisis, The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right, Jack Trout on Strategy, Marketing Warfare, In Search of the Obvious: The Antidote for Today’s Marketing Mess, Big Brands Big Trouble: Lessons Learned the Hard Way, Bottom-up Marketing, A Genie’s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius, Stop the Presses: The Crisis and Litigation PR Desk Reference, The New Positioning: The Latest on the World’s #1 Business Strategy & Horse Sense: How to Pull Ahead on the Business Track

In this interview I question Jack on marketing strategy concepts such as positioning and differentiation