The Online Marketing Show
Viveka Von Rosen - How to Grow Your Business and Your Network with LinkedIn. The Online Marketing Show Episode 091

Viveka Von Rosen is a top expert on the subject of LinkedIn. She has well over 11,000 contacts on her personal LinkedIn account, which in terms of LinkedIn is just huge! She trains others on how to get a big, responsive LinkedIn network too. Listen to this interview where she reveals some of her best strategies for using LinkedIn to grow your  business!

Direct download: 20143103-TOMS-091-Viveka_Von_Rosen.mp3
Category:LinkedIn -- posted at: 2:00pm PDT

Dale Beaumont - How To Become A Published Author. The Online Marketing Show Episode 090

Dale Beaumont is widely known as the “Go-to-Guy” for those that want to “build profile” quickly & earn more money. With a self evident track-record of personal success, Dale is now a sought-after speaker & he teaches others how to quickly become a mini-celebrity in their niche.

Dale is also the author of 16 best-selling books, which have collectively sold over 250,000 copies. Incredibly, 11 of those books were published in just one year, a feat that earned him the title ‘Australia’s Most Prolific Author’. In this Interview I ask Dale how we too can get published so that we can earn credibility & be perceived as an expert in our field.

Go check out Dale’s free CD & Report “The 7 Different ways to get published” at – getpublishedsecrets.com

Direct download: 20143003-TOMS-090-Dale_Beaumont.mp3
Category:Books -- posted at: 2:00pm PDT

Paul Lemberg - 5 Things that are 100% Guaranteed to Grow Your Business. The Online Marketing Show Episode 088

Paul Lemberg helps business owners become wealthy. No joke, he’s done it hundreds of times: his private clients have collectively pocketed a whopping $360 million in profits. He’s also worked with Fortune 500’s like Cisco, Goldman Sachs and IBM, but his real love is showing entrepreneurs how to multiply their sales and profits and do it easier and faster than ever before.

He’s been at it for a long time. Paul started his first software company with a partner and $3,000 of credit card debt, selling it three years later for millions. He then launched a second company, which ultimately sold to a large international bank.

After a few years as a market strategist for giants like AT&T, HP and Dell, he found his true passion working directly with business owners creating wealth. There wasn’t a name for what he was doing so he coined the term “business coaching” to describe it.

Paul is the author of the business best seller, “Be Unreasonable,” and has created a series of powerful business growth training courses.  His latest programs are “Blueprints to Profits” and the brand-new “Getting Started in Business.”

In this Interview I ask ask Paul how we can grow our businesses faster & more consistently than we currently are. His content is rock solid, so grab some paper & a pen, some of the gems in this audio could really help you take your business to the next level. Enjoy

Direct download: 20142803-TOMS-088-Paul_Lemberg.mp3
Category:Business Growth -- posted at: 2:00pm PDT

Tom Trush - Easy Ideas to Attract Prospects and Get More Customers. The Online Marketing Show Episode 087

Tom Trush is a direct-response copywriter, marketing strategist and founder of Write Way Solutions in Phoenix, Arizona.  Tom Trush has helped business owners in 126 industries develop marketing materials that attract attention and create customers.

Tom is also the author of “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers” and “The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers.”

In addition to working with clients across the globe, Tom shares his educational approach to marketing at seminars and workshops, as well as in his own information products. He firmly believes you can’t go wrong in your marketing when you show compassion and a desire for helping people.

In this interview Tom reveals…

* How to avoid “Ego-based Marketing” which will kill any chance you have of making  a sale

* How to sell without pitching!

* The “Genie in a bottle” method to create attention grabbing headlines on demand

* The copywriting formula for gathering leads & email addresses on your website

* Why it’s easier to make sales without any face to face interaction

* How the “Little guy” can compete with the big companies that have huge budgets

* Two magic words that will increase your conversions instantly

* How write persuasive emails that get opened, clicked & responded to

*An easy trick to get your list to spread the word so their friends sign up to your list too

* Why you should be using snail mail to build your list too

Direct download: 20142703-TOMS-087-Tom_Trush.mp3
Category:Marketing -- posted at: 2:00pm PDT

Dave Dee - Product Launch Secrets. The Online Marketing Show Episode 086

Dave Dee is one of the world’s leading information publishers and also works at GKIC. In this interview he discusses his unique launch model which has earned his clients hundreds of thousands of dollars.

Direct download: 20142603-TOMS-086-Dave_Dee.mp3
Category:Product Launches -- posted at: 2:00pm PDT

Mo Mastafa - How to Get to the Top of Google. The Online Marketing Show Episode 085

Mo Mastafa is an internet marketing consultant from Cardiff, Wales and the author of the book "Getting found Fast". He specializes in SEO and helps business owners and web masters to get to the top of Google.

In this interview Mo reveals step by step how we can can climb the rankings and make our way to the top of Google, Bing, Yahoo or another search engine for our chosen keywords so that we can get huge amounts of qualified traffic

Click the play button below to listen to the "How to get to the top of Google" interview...

Click here to get your hands on Mo's Free SEO report "The 7 Deadly SEO Mistakes"

Below is a little taste of what was covered in our "How to get to the top of Google" interview. For the full interview, click the play button above right now...

Q. What is SEO and why is so important?

A. SEO is the process of optimising your pages to help them get found in the major search engines, it's how to get to the top of Google, Yahoo & Bing.

SEO also involves things that take place off your website, such as building quality backlinks that will further push your web pages up in the rankings and allow you to get free search engine traffic.

Q. How do we go about finding the right keywords to use?

A. This process is known as keyword research.

To get to the top of Google, you have to decide which keywords you want to get to the top of Google for, right? There are a range of tools that you can use to help find great keywords for your website. One such tool is the Google Keyword Tool. It’s a free tool and it’ll show you exactly how many people search for a particular keyword to do with your business each month.

A more advanced SEO tool that you can use is Market Samurai.

This is a paid tool that will let you see a lot more data relating to your keywords, such as how many competitors they have. This is really important because one of the biggest reasons businesses fail to get traffic from the search engines is that they optimise their web sites for keywords that are just too competitive.

Market Samurai will also allow you to track your rankings in the search results, which is another reason why you may want to invest in a paid SEO tool.

Q. How do we optimise our web pages for a particular keyword?

There are many places that search engines will look, when they try to figure out what keyword you are trying to rank for. One of the most important places to put your keyword is your page title. This is what shows up in the search engine results and is also the part that shows up at the top of your website browser window.

Another great place to put your keyword is in your page URL. For example, if you are looking to rank for the keyword “internet marketing consultant”, you may want to name your page www.yourwebsite.com/internet-marketing-consultant.html

Also try to use LSI keywords (Latent Semantic Indexing).  LSI basically means keywords that relate to your main keyword, such as “internet marketing expert” or “online mentor”.

A great way to find LSI keywords is to do a search in Google for your main keyword, and then scroll down to the bottom of the page and look for “related keywords”. You’ll find them there.

Using LSI keywords as part of your page content will also allow you to get to the top of Google for keywords besides your main keyword meaning even more traffic. And you’ll be able to see this happening when you look at your Google Analytics stats.

Also, getting other people to put your keyword in the link text (aka anchor text) back to your website can improve your rankings.

Q. What are long tail keywords?

Most people think long tail means the length of the keyword phrase, when in reality it has a lot more to do with the volume of searches a keyword gets.

Basically, long tail keywords are keywords that get very low search volumes, but they are often a lot easier to rank for in the search engines simply because there aren’t as many people trying to optimise their websites for them.

If you want to learn more about the long tail, I recommend you read the book “The long Tail” by Chris Anderson.

Q. How do we optimise our website without needing technical skills?

There are many ways to optimise your website.

If you’ve had your website built by a third party, you can usually ask your web designer to do the SEO changes for you. Alternatively you can outsource it to a web developer or programmer on websites like elance.com or freelancer.com.

If you have a CMS (Content Management System) built into your website, you should be able to optimise your web pages yourself, simply by filling in the SEO related tabs.

And if you happen to be using a Wordpress.org blog, there are many great free plug-ins that you can use to help you get to the top of Google by optimising your pages, such as the “All in One SEO” plug-in or the “Yoast SEO” plug-in.

What else Do We Discuss?

There’s lots more that we discuss in our content packed "How to get to the top of Google" interview...

We also talk about importance of backlinks and whether quality or quantity is more important.

We also discuss a ton of different ways for you to get backlinks from different websites, and even how to get others to build backlinks for you!

You’ll also learn the difference of nofollow & dofollow backlinks, what they mean and how they work. Mo Mastafa will also give you a simplified definition of what PageRank is and how to go about getting backlinks from high PageRank websites. He also shares a simple, but clever little backlink strategy to get links from websites that will likely have high PageRank in the future!

He also gives his take on bounce rates and how they affect your website... especially your conversions rates. Finally we give our take on what Google thinks about “the bounce” and some simple ways to lower your bounce rates and increase conversions!

There’s over 30 minutes of SEO goodness packed into this interview, so to hear the full interview and learn lots of cools SEO strategies to help boost your search engine rankings fast, I recommend you listen to the interview now by pressing the play button.

Direct download: 20142503-TOMS-085-Mo_Mastafa.mp3
Category:Search Engine Optimization -- posted at: 2:00pm PDT

Ben Settle - How to Write Copy Like a Pro. The Online Marketing Show Episode 084

Ben Settle is one of the most famous copywriters in world. He is considered one of the best in the world right now, if you don’t believe me then just check out his testimonials page on his website, the copywriting elite rate him very highly.

In this interview he reveals…

*Why copywriting is even more important to online business owners than to full time freelance copywriters

*How to quickly get your reader to identify that your message is for them & actually welcome your sales pitch

*He deconstructs his two best headlines which converted like crazy & why they worked so well

* How to uncover your products/services unique selling proposition even if you feel it doesn’t have one

* How to avoid sounding hypey in your copy & build rapport fast

* The 3 biggest mistakes all copywriting novices make & how to avoid them

* His 3 top tips on how you can improve your copy as of now

Direct download: 20142403-TOMS-084-Ben_Settle.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Kate Buck Jr - How to make $5,000 per month as a Social Media Manager. The Online Marketing Show Episode 082

Kate Buck Jr is the Founder and CEO of KJB Online, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Digital Marketing as well as consulted with dozens of entrepreneurs, businesses and non-profits. She is the creator of the Let's Get Social in which more than 10,000 social media managers have participated including myself!

Many of Kate’s student are earning $4,000-$5,000 per month or more with their Social Media Management businesses. In this interview I grill Kate on how to get started as a Social Media Manager. Kate reveals…

* How she got her very first client

* Why Social Media Management is one of the most in demand businesses right now

* What specific tasks people will pay a Social Media Manager to take care of

* How to position yourself so that clients are coming to you instead of having to chase them

* The most important piece of proof for any Social Media Manager

* 2 super easy ways to get your first client

* The best place to find new clients without having to spend any money for expensive marketing methods

* 3 ways to build credibility and a reputation as one of the best social media managers around

* How to delight your customers so that they send new business your way!

* How to grow and scale the business as you get lot’s of work in

* How to project manage yourself or your team to make sure all the work gets done

* What kind of money it’s possible for a social media manager to make

* Why Social media management makes for the perfect part time job

Direct download: 20142203-TOMS-082-Kate_Buck_Jnr.mp3
Category:Social Media -- posted at: 2:00pm PDT

Geoff Ronning - Webinars: Automated vs Live vs Hybrid (Stealth Seminar Review). The Online Marketing Show Episode 081

Geoff Ronning is a co-creator of Stealth Seminar, one of the most popular automated webinar tools. In this interview Geoff weighs up the pro's and con's of both live and automated webinars as well as hybrid webinars. He also shares how stealth seminar can help us to automate our business and make more profits.

Direct download: 20142103-TOMS-081-Geoff_Ronning.mp3
Category:Webinars -- posted at: 2:00pm PDT

Donnie Bryant - Compelling Marketing Messages. The Online Marketing Show Episode 080

Donnie Bryant is a copywriter who helps his clients produce edgy marketing messages, direct response and editorial copy that generates measurable, profitable results.

In this interview I ask Donnie why businesses are failing with their marketing efforts & how they can do it better. Donnie reveals…

* The 4 ways businesses are sabotaging their own marketing & killing their chances of getting new customers

* A simple but important to lesson to be learned from “Old Spice” commercials

* The number 1 writing mistake that will make people stop reading your marketing messages

* The “knock them off balance” technique to keep peoples attention squarely on your marketing message

* 3 devastating effects that the recession is having on businesses (Plus how to safeguard & recession proof your own business)

* Why cutting your marketing budget is the most stupid thing you can do in a down economy

* Why some businesses outgrow other businesses by 250% during a recession

* Why you can’t persuade anybody or change their mind

* How to earn a place of trust & importance in your readers mind

* Why you should forget about using a USP (unique selling proposition) & use a UVP instead

* Why neglecting 80% of your market is good for business

* The “40-40-20″ rule which determines how successful your ad will be

* How to craft a mouth watering offer

* How to give a strong call to action that people respond to right away

* Why psychologically you wouldn’t want to buy a Rolex for $10 even though that might sound like an amazing deal

* A great way to reverse all the risk so the buyer feels super comfortable when ordering

Direct download: 20142003-TOMS-080-Donnie_Bryant.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Kyle Lacy - Twitter Marketing for Dummies. The Online Marketing Show Episode 078

Kyle Lacy is the author of Twitter Marketing for Dummies, Social Media CRM for Dummies and Brand Yourself. In this episode Kyle shares how we can use Twitter for business.

Direct download: 20141803-TOMS-078-Kyle_Lacey.mp3
Category:Social Media -- posted at: 2:00pm PDT

Chad Hamzeh - Mass Traffic Driving. The Online Marketing Show Episode 077

Chad Hamzeh is the creator of The Traffic Black Book, one of the most popular traffic getting courses in the world. In this interview Chad shares where to get traffic from, how to scale up your traffic and how to get an ROI.

Direct download: 20141703-TOMS-077-Chad_Hamzeh.mp3
Category:Traffic -- posted at: 2:00pm PDT

Kenrick Cleveland - Getting People To Say Yes To You More Often. The Online Marketing Show Episode 076

For close to three decades, Kenrick Cleveland has dedicated himself to perfecting the techniques, the skill, the “art” of influence. He is known worldwide for his charismatic teachings in sales and conversational persuasion.

Drawing from a diversified career base that includes an extensive sales background coupled with experience in Neuro Linguistic Programming (NLP) and hypnosis, Kenrick Cleveland created a model of persuasion that is so effective that it remains the benchmark of excellence in this field.

Getting Yes more often

We would all benefit in life if we could communicate in a way that gained more compliance from the person we are communicating with. In business & sales it is especially nice when people say “Yes” to us, rather than getting a “No”. Too many “No’s” and you’re out of business altogether. In this interview I ask Kenrick all about how we can get people to say “Yes” to us much more frequently, and he reveals…

* Why we need to stop thinking logically if we want to become “Yes Strategists

* How to get people to say yes to you all the time & in any situation

* The reason why you currently struggle to get people to say yes to you

* 5 steps to hooking your prospect on an emotional level

* Why Kenrick forgets all about using features & benefits when selling

* How to build instant rapport & likeability

* The secret to never getting objections

* How to crack the belief that is causing the objection (We do a role play & Kenrick cracks me straight away!)

* How to persuade using the written word

* The 4 biggest mistakes that ruin all chances of you getting a yes from someone

* An easy 2 minute process to really uncover what drives your prospects & would make them want to buy from you

* And more! Just click on the play button below to listen to the interview…

Direct download: 20141603-TOMS-076-Kenrick_Cleveland.mp3
Category:Persuasion -- posted at: 2:00pm PDT

Kenneth Yu - Email Marketing Secrets. The Online Marketing Show Episode 075

Kenneth Yu is the creator of The Email Salvation System, The Twitter Salvation System and The Branding Salvation System. In this episode Kenneth share his email marketing secrets.

Direct download: 20141503-TOMS-075-Kenneth_Yu.mp3
Category:Email Marketing -- posted at: 2:00pm PDT

John Forde - The 6 Lead Types. The Online Marketing Show Episode 074

John was named AWAI copywriter of the year in 2008 and regularly writes for Agora. In this episode John defines the 6 types of lead we might encounter and how to market to each.

Direct download: 20141403-TOMS-074-John_Forde.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Miguel Hernandez - How To Create Awesome Product Demo and Explainer Videos. The Online Marketing Show Episode 072

Miguel Hernandez is the founder of Grumo Media, the world's best product demo video companies. In this episode Miguel shares how we can get amazing quality videos that massively boost conversions

Direct download: 20141203-TOMS-072-Miguel_Hernandez.mp3
Category:Video Marketing -- posted at: 2:00pm PDT

Bob Burg - Go-Givers Profit More! The Online Marketing Show Episode 070

This is an interview with Bob Burg who is the Co-Author of the Go-Giver book series. Bob’s books have sold all over the world & is one of Americas most sought after speakers. In this recording he provides us entrepreneurs with motivation & encouragement. His philosophy is quite literally – The more you, the more receive. Check it out…

Direct download: 20141003-TOMS-070-Bob_Burg.mp3
Category:Success -- posted at: 2:00pm PDT

Craig Garber - How to Make Maximum Money with Minimum Customers. The Online Marketing Show Episode 069

An interview with one of the world’s best copywriters & direct response marketers. He is the author of “How to make maximum money with minimum customers – 21 proven Direct-Marketing strategies anyone can use”. We talk info products, funnels, continuity, pricing, copywriting and more.

Direct download: 20140903-TOMS-069-Craig_Garber.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Daniel Levis - The 5 R's of Marketing. The Online Marketing Show Episode 068

Daniel Levis is a top marketer/copywriter. He the creator of The Persuasion Marketing Club, Info-Marketing Academy, Master of Copywriting, The 5R Conversion System, Effortless Influence and Email Alchemy.

Direct download: 20140803-TOMS-068-Daniel_Levis.mp3
Category:Copywriting -- posted at: 2:00pm PDT

Ari Galper - Trust Based Selling. The Online Marketing Show Episode 066

Ari Galper is the world’s #1 trust-based sales expert with over 45,000 clients, members and subscribers

Ari’s deep understanding of human communication and how it can be maximized in the sales process has lead him to discover the solution to the most dreaded selling experience of all: personal rejection.”How to ELIMINATE Personal Sales Rejection Forever… And Make More Sales!”

The sales techniques that we were taught by the “sales gurus” contradict everything we know about what it takes to build real relationships. But isn’t selling just another human relationship – a business relationship? No one likes to be pushed and no one wants to talk to someone who is only out to get what they want.

If you flick through most of the sales books and training manuals today, you’ll find a constant flow of messages like, ‘Focus only on closing the sale’; ‘Be relentless’; ‘Accept rejection as a normal part of selling’; ‘Chase the sale’.

In short, get the sale at the expense of the human relationship.

Chasing the sale makes selling a gut-wrenching and painful process both for you the seller, and your buyer.

Ari Galper, the founder of the best-selling sales program Unlock The Game®, has “cracked the code” on how tomake the shift from chasing the sale to building authentic relationships based on trust, authenticity and integrity — creating more sales than you could ever have imagined!

Unlock The Game® has helped thousands of business owners break free from sales rejection along with substantially increasing sales results.

1.Eliminate pressure and tension from the sales process

2.Rip up your sales scripts and easily get your message across

3.Stop chasing prospects and gain the respect you deserve

4.Get rid of your “fear of phone” once and for all

5.Stop “pitching” and start problem solving

During the call Ari mentions that you can get a free test drive of 10 email lessons of audio seminars over at his website which you can get at unlockthegame.com

Direct download: 20140603-TOMS-066-Ari_Galper.mp3
Category:Sales -- posted at: 2:00pm PDT

Brian Carter - 5 Ways to Profit with Facebook Marketing. The Online Marketing Show Episode 065

Brian Carter is respected as one of the elite internet marketing experts in the world. He has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He develops strategies, builds search visibility and social marketing fan bases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee’s and Carl’s Jr.

Brian is the author of The Like Economy, LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-author of Facebook Marketing. He also writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook. He occasionally writes for Mashable.com.

In this interview I ask Brian how we can get more leads and make more sales through Facebook Marketing. Brian reveals…

* 3 main reasons why businesses have to be using Facebook

* The 5 ways to profit using Facebook

* How one of Brian’s clients got an extra $65,000 in one month, all thanks to an under used Facebook marketing tactic

* The best way to collect prospects emails and phone numbers on Facebook

* 4 services which will allow you to easily create your own customized Facebook fan page tabs

* 2 reasons why using contests may not be the best way to do Facebook marketing

* The “Sell the dream” method which will help your status updates get more likes and comments

* 4 ways to determine if your Facebook marketing is working or not

* An awesome tool which will help you track what sales resulted directly from your Facebook marketing efforts

* 4 costly Facebook marketing mistakes that people make

Direct download: NEW20140503-TOMS-065-Brian_Carter.mp3
Category:Facebook Marketing -- posted at: 2:00pm PDT

Lorrie Morgan-Ferrero - How to write a Red Hot Sales letter. The Online Marketing Show Episode 064

Lorrie Morgan-Ferrero was pretty much the first woman to make her mark in the male dominated industry of copywriting (Up until then freelance copywriting had been somewhat of a boy’s club) Today there are many female copywriters all over the globe & Lorrie was a big inspiration & pioneer for many of the worlds top female copywriters.

In this interview Lorrie Morgan-Ferrero shares her story & some of her best copywriting tips including….
* Lorries step by step formula for getting more sales than you can handle

* How to ensure what you write actually gets read

* How to build super quick trust & rapport to deepen the relationship between you & your target audience

* Why the made up word “Tarket” will be the difference between a high converting sales letter or one that totally flops

* Her method to easily produce copy even if you hate writing

* Where to swipe (for free) your markets best headlines that other people spent millions of dollars to test & refine

* Lorries weird order of events when it comes to writing copy (It’s so counter intuitive it’s seems back to front)

* The best way to answer the readers objections so their barriers of resistance dissolve immediately

* How to wrap up & close your sales letter so the reader almost can’t help but click the order button

Direct download: 20140403-TOMS-064-Lorrie_Morgan-Ferrero.mp3
Category:Copywriting -- posted at: 2:00pm PDT

James Malinchak - How You Can Become A Highly Paid Speaker. The Online Marketing Show Episode 063

James Malinchak is America’s foremost authority on public speaking & selling from the stage. He has trained and helped some of the worlds best speakers to learn their craft.

Personally he charges between $20,000 – $100,000 as a speaking fee. He also sells his products and services from the stage. His personal best is selling over $1m in back of the room sales from just one event

He has won several awards and has also been featured on ABC’s TV show “Secret Millionaire”

In this interview I ask James how we can become a highly paid and in demand public speaker. James reveals…

* How he was able to go from being a complete novice speaker to earning millions of dollars selling his products from the stage

* 4 reasons why at the beginning of your speaking career you should speak for free

* Why anyone can learn to become a speaker

* How to get your first “big pay day”

* 3 steps to getting started as a highly paid speaker

* 2 methods to build your email list by speaking

* The easiest way to gain credibility as an industry leader who gets invited to speak

* 3 types of coaching programs that you can sell from the stage

* The number 1 way to kill your chances of making sales from the stage (this is one is shocking & counter intuitive)

* The formula which will help you avoid over teaching

* The “soap opera technique” to make your audience want to buy

* How much of your best content you should be giving away during a free presentation

Direct download: 20140303-TOMS-063-James_Malinchak.mp3
Category:Public Speaking -- posted at: 2:00pm PDT

Lisa Manyon - The New Formula For Writing Copy. The Online Marketing Show Episode 061

Lisa Manyon is an Award Winning Author, Marketing and Copywriting Strategist. She is the co-author of the #1 Best Selling book Success Rituals 2.O –Winning Habits of High-Achieving Women: How she does it and you can too! She is also the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition. She has featured in the world’s largest women’s digital library of role models & mentors and the Write On Creative Blog received a 2011 APEX award for publication excellence.  Lisa offers a complimentary Copywriting Action Plan and publishes Manyon’s Musings a free monthly ezine . For more information visit her website www.WriteOnCreative.com

In this interview Lisa discusses a new copywriting formula that she has created, tried and tested herself. It not only challenges some old copywriting beliefs but could revolutionize the way that people write copy as well. Lisa reveals…

* Why the old saying “Copy is King” is not true anymore

* The copywriting formula that works far better when writing to women than men (Women make 85% of all buying decisions BTW)

* Why the “Problem, Agitate, Solve” formula doesn’t work quite as well as it used to

* What the CSI formula is & why it converts better

* How to close without the “Hard sell”

* The 3 biggest mistakes Lisa sees when people write copy & how to easily avoid them

* 3 shortcuts that will make the copywriting process at least twice as fast

Direct download: 20140103-TOMS-061-Lisa_Manyon.mp3
Category:Copywriting -- posted at: 2:00pm PDT

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