Today’s special guest is a top copywriter his name is Chris Haddad. Chris is a well known copywriter who actually retired from copywriting and no longer teaches copy, he just writes it for himself and makes income from the amazing sales letters he writes, and this is some fake scarcity play, you’ll see at the end of the call, I try very hard to get him to give me a website and he couldn’t give me one. His copywriting skills genuinely aren’t for sale, so I’m really lucky to have landed this interview with him. For the last few years Chris has been using his copywriting skills to make money selling products in the dating and relationship industry and in this interview Chris shares with us what marketers and copywriter should know when marketing to this niche. So if you work in this niche or plan to, or if you’re clients or potential clients are in this niche and you help them with their marketing then make sure you stay tuned

Mindy McHorse who is an awesome copywriter. Go to MTM copywriting to find out more about her.

In this episode we will be discussing the copywriting process and how to improve our copywriting. Mindy will be sharing…

• 2 ways to overcome writers block
  
• An easy method for adopting the perfect tone or voice in your writing
  
• 2 tips for editing so that you can make every single word of your copy count
• 9 top copywriters/copywriting organizations that you should be learning copywriting from
• All this and much more!
  

Neville Medhora is a master of controversial/fun copywriting and marketing. Using educational copy he is able to keep readers riveted all the way through his emails and sales letters.

In this interview I ask Neville how we can find our own voice and style of marketing  that keeps our readers glued to our marketing pieces...

Jason Strachan is one of the UK's most in demand copywriters, he specializes in copywriting to the personal development space and in this interview he shares how we can succeed when marketing to this hyper competitive industry.

Shawn LeBrun has been doing health and fitness marketing and copywriting for over 11 years. He has helped fellow personal trainers sell over 10.5 million dollars worth of their fitness products and services. He helps personal trainers attract more clients, increase their training profits, and reduce their hours... turning their personal training company into a booming business just simply by improving the copy on their site.

The health and fitness market is an evergreen market in the online space. It will always be so because people who are over weight or need to be more healthy will turn to the internet for solutions and answers. Having said that, with huge demand comes huge competition. To compete in this gladiator like arena,  your sales page has to do it's job. In this interview I ask Shawn how to write a sales letter to the health and fitness market that pulls in millions of dollars. Shawn reveals...

* How he sold over $2 million worth of just one of his fitness ebooks!

* What the real pain points & emotional hot buttons of the weight loss/fitness market are

* The most important part of a sales letter in the health niche (up to 90% of the success rests on this)

* The best headline Shawn ever wrote to the health market that tripled his conversion rates

* Why your proof elements in this industry must be visual to be believable

* Layout, design, graphics & color tips to use when marketing to this niche

* How to stay out of trouble and cover yourself legally by using disclaimers

* Why you should be using video in your health and fitness marketing materials

Alan Forrest Smith has spent over 27 years studying business from the front lines & has used story selling in some form or another from a very young age. At the age of 10, Alan started his first business painting old bikes for friends on the housing estate where he lived. By the age of 11 he had bought an old sewing machine and created his second business tailoring trousers for prison wardens and school friends. By 15, Alan had started another money making scheme cutting hair and charging his friends and family for the service. At the age of 16, Alan got his first full-time job as a Landscape Gardener. By the age of 20, Alan then became a hairdresser and by 1989 Alan opened his first hairdressing salon.

This is where Alan’s marketing & story selling skills were discovered and honed enabling him to take his salon from new start-up to number one in a town of 35 salons in less than 18 months using low cost- high return very clever marketing strategies.

Around the year 1999 a handful of salon clients began to ask  Alan who was creating his marketing materials. This was Alan’s first opening into creating marketing materials for others willing to actually pay him for the service.

His first marketing client campaign brought a result of 47% response rate from a direct mailer which led to sales of over £800,000 within a 12 month period. The client had previously lost tens of thousands in trying and having a go at marketing. Alan cut costs, created ultra effective direct marketing campaign that resulted in sales and made his first marketing client very happy.

This led to more and more clients asking Alan for his newly discovered marketing services.

By 2004 word had spread via the web, this led to Alan training others in places as far as Australia, New Zealand, USA and many other locations all over the Earth. By 2010 Alan has spoken to well over 25,000 people all over the World and held his own weekend marketing intensives annually to huge acclaim.

Alan is a master of weaving stories into copywriting & marketing materials that the reader can relate to & then buy because of the story. In this interview I ask Alan how we can also use story selling to sell more of our own products or services. Alan reveals…

* How he was able to use story copy to sell millions of dollars worth of products & services for his clients

* Why stories work better than anything else in copywriting

* How stories are built into the human psyche from a very young age making us more likely to listen & buy when we hear one

* The fascinating story behind a sales letter that consistently pulled £250,000 per month for a TV crew company

* What reading bedtime stories to his children taught Alan about story selling

* How to make your sure your copy gets read the entire way through, from start to finish

* 3 ways to keep your story believable

* What to do if you don’t think you have a compelling story to tell

* How we can use questions to lead people seamlessly through the story all the way to your offer

Joanna Wiebe is a great copywriter who blogs over at copyhackers.com. She is the author of several copywriting and conversion eBooks and courses too.

Don Mahoney is one of the co-founders of AWAI, the worlds leading copywriting training company. In this interview Don tells us what it takes to be a successful copywriter.

John cheekily refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.  Other marketers also call John Carlton “the most respected writing teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. They learn and swipe from him because his marketing works.

In this interview John gives tips on how to write great copy as well as advice for rookie copywriters looking to get into the business.

Ben Settle is one of the most famous copywriters in world. He is considered one of the best in the world right now, if you don’t believe me then just check out his testimonials page on his website, the copywriting elite rate him very highly.

In this interview he reveals…

*Why copywriting is even more important to online business owners than to full time freelance copywriters

*How to quickly get your reader to identify that your message is for them & actually welcome your sales pitch

*He deconstructs his two best headlines which converted like crazy & why they worked so well

* How to uncover your products/services unique selling proposition even if you feel it doesn’t have one

* How to avoid sounding hypey in your copy & build rapport fast

* The 3 biggest mistakes all copywriting novices make & how to avoid them

* His 3 top tips on how you can improve your copy as of now

Donnie Bryant is a copywriter who helps his clients produce edgy marketing messages, direct response and editorial copy that generates measurable, profitable results.

In this interview I ask Donnie why businesses are failing with their marketing efforts & how they can do it better. Donnie reveals…

* The 4 ways businesses are sabotaging their own marketing & killing their chances of getting new customers

* A simple but important to lesson to be learned from “Old Spice” commercials

* The number 1 writing mistake that will make people stop reading your marketing messages

* The “knock them off balance” technique to keep peoples attention squarely on your marketing message

* 3 devastating effects that the recession is having on businesses (Plus how to safeguard & recession proof your own business)

* Why cutting your marketing budget is the most stupid thing you can do in a down economy

* Why some businesses outgrow other businesses by 250% during a recession

* Why you can’t persuade anybody or change their mind

* How to earn a place of trust & importance in your readers mind

* Why you should forget about using a USP (unique selling proposition) & use a UVP instead

* Why neglecting 80% of your market is good for business

* The “40-40-20″ rule which determines how successful your ad will be

* How to craft a mouth watering offer

* How to give a strong call to action that people respond to right away

* Why psychologically you wouldn’t want to buy a Rolex for $10 even though that might sound like an amazing deal

* A great way to reverse all the risk so the buyer feels super comfortable when ordering

John was named AWAI copywriter of the year in 2008 and regularly writes for Agora. In this episode John defines the 6 types of lead we might encounter and how to market to each.

An interview with one of the world’s best copywriters & direct response marketers. He is the author of “How to make maximum money with minimum customers – 21 proven Direct-Marketing strategies anyone can use”. We talk info products, funnels, continuity, pricing, copywriting and more.

Daniel Levis is a top marketer/copywriter. He the creator of The Persuasion Marketing Club, Info-Marketing Academy, Master of Copywriting, The 5R Conversion System, Effortless Influence and Email Alchemy.

Lorrie Morgan-Ferrero was pretty much the first woman to make her mark in the male dominated industry of copywriting (Up until then freelance copywriting had been somewhat of a boy’s club) Today there are many female copywriters all over the globe & Lorrie was a big inspiration & pioneer for many of the worlds top female copywriters.

In this interview Lorrie Morgan-Ferrero shares her story & some of her best copywriting tips including….
* Lorries step by step formula for getting more sales than you can handle

* How to ensure what you write actually gets read

* How to build super quick trust & rapport to deepen the relationship between you & your target audience

* Why the made up word “Tarket” will be the difference between a high converting sales letter or one that totally flops

* Her method to easily produce copy even if you hate writing

* Where to swipe (for free) your markets best headlines that other people spent millions of dollars to test & refine

* Lorries weird order of events when it comes to writing copy (It’s so counter intuitive it’s seems back to front)

* The best way to answer the readers objections so their barriers of resistance dissolve immediately

* How to wrap up & close your sales letter so the reader almost can’t help but click the order button

Lisa Manyon is an Award Winning Author, Marketing and Copywriting Strategist. She is the co-author of the #1 Best Selling book Success Rituals 2.O –Winning Habits of High-Achieving Women: How she does it and you can too! She is also the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition. She has featured in the world’s largest women’s digital library of role models & mentors and the Write On Creative Blog received a 2011 APEX award for publication excellence.  Lisa offers a complimentary Copywriting Action Plan and publishes Manyon’s Musings a free monthly ezine . For more information visit her website www.WriteOnCreative.com

In this interview Lisa discusses a new copywriting formula that she has created, tried and tested herself. It not only challenges some old copywriting beliefs but could revolutionize the way that people write copy as well. Lisa reveals…

* Why the old saying “Copy is King” is not true anymore

* The copywriting formula that works far better when writing to women than men (Women make 85% of all buying decisions BTW)

* Why the “Problem, Agitate, Solve” formula doesn’t work quite as well as it used to

* What the CSI formula is & why it converts better

* How to close without the “Hard sell”

* The 3 biggest mistakes Lisa sees when people write copy & how to easily avoid them

* 3 shortcuts that will make the copywriting process at least twice as fast

Chris Lomas is the senior copywriter at Clear Comms, a UK based copywriting agency that specializes in producing marketing communication that is crystal clear. Chris writes copy in plain English, he leaves buzzwords & fluff to one side. There are many different channels through which you can market your business & Chris has experience with all of them.

Most businesses have a website. Many will do email marketing. But the vast majority of small businesses just leave it there. They don’t tap into the huge potential of the other marketing methods at their disposal (And if they do, it’s often using poorly written copy)

In this interview I ask Chris what these forgotten marketing channels are & how we can use them successfully in our business. Chris reveals…

* The 5 keys to becoming a successful copywriter

* Why most copywriting pieces fail

* How to avoid saying too much in your copy & risk taking away from the message

* 3 steps to writing a first-class product description

* How to write very a concise story in just a paragraph or two

* The big secret to writing a company profile that oozes with personality

* How to collect lot’s of high quality case studies from your clients

* The type of case study that works best & will give you massive credibility & proof

* 2 major differences when writing editorial articles for magazines & newsletters

* When to use press releases

* 3 situations that make for a newsworthy story that the media will love

Ted Nicholas is without question one of the worlds greatest copywriters & marketers. He has sold over $8 Billion worth of products and services during his illustrious career.He is the author of many copywriting and marketing books including Magic words that bring you riches, The Golden Mailbox: How to Get Rich Direct Marketing Your Product, How to turn words into money and How to Publish a Book & Sell a Million Copies just to name a few

He is quite simply the best of the best & in this exclusive interview he spills the beans on some of his most closely guarded money making secrets which will help you get more customers.

In this short interview Ted reveals…

* The “Hidden Benefit” technique Ted uses to write multimillion dollar headlines

* 1 powerful word which can make people willingly pay more money for your product (Clue: It begins with “D”)

* How to use transition phrases so your copy flows smoothly from one idea to the next

* A surprising method to test the readability of your copy

* 2 words you must never include on your order form or you will lose many would-be sales

* How to construct the perfect order form

* An easy tactic to make people hurry to buy your product right now

* How to use discounts & bonuses to push hesitant readers into action

* The 2 typefaces you should use in your marketing materials for maximum results

Richard Armstrong won the AWAI copywriter of the year award in 2012. He's been freelance copywriting for over 40 years so he knows a thing or two. In this interview Richard shares his copywriting and direct mail wisdom that he has gathered over the years.

Gillian Fox AKA The Copywriting Fox is one of the UK’s most sought after copywriters. She writes the copy for some the UK’s leading Gurus & her copy has been directly responsible for many hundreds of units sold & thousands of pounds generated for her clients.

In this interview I grill Gillian for all her best copywriting secrets including…

*The 3 types of readers of your copy & how to sell to all of them
*The 6 types of bullet points that guarenteed to push your readers emotional hot buttons
*Her 10 power words which are proven to convert time & time again
*The easiest way to conquer “Blank page syndrome”
*The 1 secret which will massively increase your chances of converting someone into a buyer by preparing them before they even read your copy
*And much more!

David Deutsch is frequently referred to as one of the top direct response marketing consultants and copywriters in the USA. His copywriting has sold hundreds of millions of dollars worth of his clients’ products and services.

David Deutsch is also the author of “Million Dollar Marketing Secrets” and “Think Inside the Box!” which is a critically acclaimed business creativity book that reveals a revolutionary new way to generate ideas

And that’s the topic of today’s interview. I discuss with David the creativity aspect of copywriting. If you have ever sat down to write copy, you will know that sometimes you don’t know where to begin, what angle to take or how to say it.

Luckily David has created an entire system that can help you come up with ideas “on tap”, just use the system and you’ll come up with fresh ideas.

In this interview we discuss this as it relates to copywriting and marketing although the system can be used in any aspect of your business or even your life

Sally Ormond is a freelance copywriter who helps businesses by producing copy that people want to read and also makes them want to buy. She does this by offering a whole range of copywriting services that include… SEO copywriting, web copy, brochures, emails, newsletters, blogs, reports, white papers, articles, case studies, press releases, scripts and more!

Using these methods she is able to help businesses sell much more than they would otherwise

In this interview I ask Sally for tips on how we can write in a more persuasive way as well going deep into the specific mediums such as web copy, press releases, newsletters, etc.

Ray Edwards is a self confessed, direct mail junkie. The top gurus (and I do mean the top gurus) have turned to him to write some of their direct marketing pieces. These people include Tony Robbins, Jack Canfield, Mark Victor Hansen, Robert Allen, Frank Kern, Jeff Walker, Rich Schefren, Mark Joyner and a whole bunch of other really huge names in the marketing and personal development fields.

Ray is also a talented speaker and the author of one of my favorite copywriting books “Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy”

Bob Bly is a freelance copywriter who has written copy for hundreds of clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI’s Copywriter of the Year, and ETR’s Lifetime Achievement Award in Marketing. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association.

Bob Bly is the author of more than 70 books including The Complete Idiot’s Guide To Direct Marketing (Alpha Books) and The Copywriter’s Handbook (Henry Holt & Co.)

Some of the worlds best copywriters are singing the praises of this guy, Kevin Rogers. Kevin went from stand up comic to copywriter, quickly building an esteemed reputation in the copywriting industry. In fact “John Carlton” says he is one of just a tiny handful of people that he would trust enough to write for him.

Kevin is behind some of Clickbanks (and the internet marketing worlds) biggest launches. And the reason they sold like crazy was because Kevin knows exactly how write sales letters, launch sequences and emails that make people want to buy

In this interview I ask Kevin for his best tips on how to write great copy as well as how to avoid some of the biggest mistakes that rookie copywriters make

Vin Montello is a TV script writer turned copywriter. He used to write for the hit kids show “The Rugrats” & many other popular shows. A few years ago Vin left Hollywood behind to go into marketing but he took his writing skills with him to create his own unique style of copywriting & emotional marketing that sells like crazy.

In this interview we dive deep into the human psyche. We discuss how selling to peoples emotions & to their human nature can help us make far more sales

There is no trickery or anything unethical involved. This is about connecting with your reader in a way that resonates with them.

Richard Bayan is the author of the hugely popular books copywriting and marketing reference books “Words that sell” and “More words that sell”. Copywriting legend Dan S. Kennedy has said that the book “Words that sell” is the most important, frequently used reference book a copywriter will ever own.

In this interview I ask Richard for specific examples of how to find the most suitable words that will have the most impact when someone reads our sales message.

Michel Fortin is the “Roger Bannister” of web copywriting. He wrote the copy for a John Reese product that was the first to sell 1 million dollars worth in one day. Not a bad accomplishment for any copywriters CV.

In this interview Michel reveals…

* The 3 laws of human nature and the 3 P’s of copywriting

* The OATH formula that will tell you exactly what your market thinks about your product (and therefore how to sell to them)

* The UPWORDS formula that will help you to connect with your reader

* The FORCEPS formula that will help you demonstrate overwhelming proof to your reader (even the most hard-nosed skeptic will have no choice but to believe you)

* The 3 deadly C’s of copywriting. You want to avoid these 3 mistakes at all costs

And more!

Trevor Crook (AKA Trevor “ToeCracker” Crook) is one of Australia’s top copywriters. He works with businesses all over the globe, writing them sales copy that pulls in millions of dollars.

In this interview Trevor tells me how he does it.

Yanik Silver is a serial entrepreneur who has built multiple successful online businesses and has bootstrapped 8 different product and service ideas hitting the million-dollar sales mark from scratch without funding, taking on debt or even having a real business plan.

He is the author of several best-selling marketing books and tools including “Moonlighting on the Internet“, “Maverick Startup”, “34 Rules for Maverick Entrepreneurs” and “Instant Sales Letters“. Yanik is also the founder of the Underground Online Seminar and Maverick1000, a private group of top level, game-changing entrepreneurs.

As a self-described “adventure junkie,” Yanik Silver has found that his own life-changing experiences such as running with the bulls, bungee jumping, HALO skydiving, exotic car rallies and Zero-Gravity flights have not only expanded his limits but also led to breakthroughs in ideas, focus and business thinking.

In this interview I ask Yanik all about how we can also become adventurous, maverick business owners ourselves as well asking him for some of his best copywriting and marketing advice

Dan Gallapoo (AKA Doberman Dan) is a direct response entrepreneur and copywriter. He is famous for his “Doberman Dan Letter“, an offline newsletter which is highly praised within copywriting/marketing circles. He’s also written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, press releases, and newsletters for his own businesses and his clients. In this interview Dan reveals his freelance copywriting wisdom such as how to chrage high fees and select only the best copywriting clients

Bret Thomson is one of Australia’s highest paid/in demand copywriters & conversion strategists. Mal emery, Ari Galper, Spike Hummer, Jennie Armato and Jamie McIntyre are just a few of his big name copy clients.

He’s also a coach, speaker and bestselling author of “Client Rush:37 Proven Marketing Breakthroughs for Attracting More Clients Fast”

Bret is also well known as “The Big Idea Guy” because his ability to nail the big idea is admired by even the most seasoned marketers.

In this interview Bret reveals how he is able to conjure up incredible marketing ideas as well a ton of other tips which will help you increase your conversions

Herschell Gordon Lewis is internationally recognized as a major authority in advertising and direct marketing. In fact his accomplishments have earned him recognition by being honored in the Direct Marketing Associations Hall of Fame. He is the author of over 31 books on the topic of direct marketing and copywriting. In this episode Herschell give some of best tips for writing outstanding copy.

Writing for the web is indeed a different beast to writing offline. Top web copywriter Nick Usborne shows us how to write powerful web copy and create a website that sells.

Colin is the leader of facebooks most popular copywriting group... The Cult of Copy. In this episode colin give us tips on how we can write better copy

Ryan Healy tells us how we can have a 6 figure salary as a copywriter.

Andy Maslen is the managing director at the highly acclaimed, copywriting agency “Sunfish” and CEO of The Copywriting Academy. He is the author of 4 books… Write to Sell: The Ultimate Guide to Great Copywriting, The Copywriting Sourcebook: How to write better copy, faster – for everything from ads to websites, Write Copy Make Money, 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas). In this interview Andy talks with me about some of the copywriting strategies from "Write to sell"

Joe Vitale teaches us how we can write copy so powerful the reader is almost hypnotized by it by tuning in to the subconscious mind of your readers.