Jack Trout - Differentiation and Positioning. The Online Marketing Show Episode 031

Jack Trout is the founder of Trout and Partners Ltd, one of the worlds leading marketing consulting firms. Jack is regarded as one of marketing’s foremost authors and thought leaders too.

He is the author and co-author of many popular books including…  Positioning: The Battle for Your Mind, Differentiate or Die: Survival in Our Era of Killer Competition, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, REPOSITIONING: Marketing in an Era of Competition, Change and Crisis, The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right, Jack Trout on Strategy, Marketing Warfare, In Search of the Obvious: The Antidote for Today’s Marketing Mess, Big Brands Big Trouble: Lessons Learned the Hard Way, Bottom-up Marketing, A Genie’s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius, Stop the Presses: The Crisis and Litigation PR Desk Reference, The New Positioning: The Latest on the World’s #1 Business Strategy & Horse Sense: How to Pull Ahead on the Business Track

In this interview I question Jack on marketing strategy concepts such as positioning and differentiation