Dr. Kevin Hogan is one the worlds leading teachers of influence & persuasion. He says that the difference between the impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.

Kevin Hogan is the author of several best selling books including… The Psychology of Persuasion:How To Persuade Others To Your Way Of Thinking ,The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!,  Covert Persuasion: Psychological Tactics and Tricks to Win the Game & The Secret Language of Business: How to Read Anyone in 3 Seconds or Less

In this interview I ask Kevin all about how we can understand what motivates other people & how to influence them accordingly. You will learn cutting-edge skills in this interview that will change the way you communicate forever, including…

* How you can persuade people based on what drives them as an individual

* How to read people really quickly (You can almost read their mind meaning you know how they might  respond in any given situation)

* The 16 core human drivers & desires that shape all human behavior

* How to subtly influence people using a technique called “Covert hypnosis”

* Exactly how to persuade or sell in a face to face situation, on the phone & in print

* How to tell what someone is really thinking by watching their body language

* How to persuade others by using our non-verbal communication like body language or tone of voice

* Why your appearance is essential to persuading others

* An easy method to build instant liking & rapport

* Why you should be using metaphors & stories for influence

* A technique to stop getting resistance from other people

For close to three decades, Kenrick Cleveland has dedicated himself to perfecting the techniques, the skill, the “art” of influence. He is known worldwide for his charismatic teachings in sales and conversational persuasion.

Drawing from a diversified career base that includes an extensive sales background coupled with experience in Neuro Linguistic Programming (NLP) and hypnosis, Kenrick Cleveland created a model of persuasion that is so effective that it remains the benchmark of excellence in this field.

Getting Yes more often

We would all benefit in life if we could communicate in a way that gained more compliance from the person we are communicating with. In business & sales it is especially nice when people say “Yes” to us, rather than getting a “No”. Too many “No’s” and you’re out of business altogether. In this interview I ask Kenrick all about how we can get people to say “Yes” to us much more frequently, and he reveals…

* Why we need to stop thinking logically if we want to become “Yes Strategists”

* How to get people to say yes to you all the time & in any situation

* The reason why you currently struggle to get people to say yes to you

* 5 steps to hooking your prospect on an emotional level

* Why Kenrick forgets all about using features & benefits when selling

* How to build instant rapport & likeability

* The secret to never getting objections

* How to crack the belief that is causing the objection (We do a role play & Kenrick cracks me straight away!)

* How to persuade using the written word

* The 4 biggest mistakes that ruin all chances of you getting a yes from someone

* An easy 2 minute process to really uncover what drives your prospects & would make them want to buy from you

* And more! Just click on the play button below to listen to the interview…

Persuasion is essential for marketing and sales. In this interview persasion expert and author of the "Persuasion Skills Black Book" Rintu Basu shares his secrets